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Rotating headers, called "sliders" are losing their favor on landing pages. Ultimately, this is a good thing. But these hedges don't have to be conversion killers.

In the article's summary of our tests on sliders, we've been able to make rotating hero images work by first testing the order. A large part of the increase in revenue per visit was from putting the most important panels first.

Notice that the two panels that delivered the best result were offer oriented (Same Day Shipping and Super Saver Shipping). It's possible that we could remove the conceptual panels ("Make a bold outdoor impression" and "Leader in digital mesh banner printing") without impacting the revenue per visit. This would save some load time.

While this article focuses on urgency and social proof, take a look at the way this Ruby Lane product page is designed.

Price is prominently displayedAdd to Cart button is high on the pageShipping is handled before entering checkoutThe product description is near the hero shot (and well written)Several high-quality photos are provided.All are above the fold or close to it. Are you working this hard to help your visitors buy?

@peeplaja offers a great post on shopping cart abandonment

In my book I say that abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business.

Good abandoners leave because they aren't done with their shopping process. The challenge is to get them to come back and buy when they are done. There are several strategies here for retargeting the visitor who abandons using email and ads.

Bad abandoners leave because you surprised them or didn't provide the information they were looking for. This kind of abandonment can be treated by improving the checkout process and by using pricing and shipping strategies.

Abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website.

Shopping Cart abandonment is one of the first places we look when helping e-commerce sites increase their conversion rates. Why spend time and money optimizing a site if the buyers can't get through a shopping cart? Pricing and shipping offers are two issues we have to address at a strategic level. Here is a very informative article from @SeeWhyInc. I particularly like their cart value vs. abaondment rate graphs. Check them out.

Internet Explorer has definitely been a source of problems for our customers. There is an overlap between users of IE and visitors in an older age group.

Now, IE is promising yet another browser for Win10, and it may be less functional, a "lite" version.

This means that we will have another potential curve ball from Microsoft to deal with. Don't worry. We'll have a Windows 10 machine in our QA lab as soon as it begins shipping.