Group items tagged

In my upcoming book, I make the case that email is preferable to social media for storing market attention. You might think that, in the era of mobile devices, my preference for email may seem quaint.

Think again.

Clearly, mobile devices and email go together like milk and Cap'n Crunch cereal. Only healthier. Enjoy these stats and keep that email coming!

"Enclose" the checkout process.

This means to create a distraction-free bubble when your visitor has decided to take that bold step and buy your product.

The psychological thing you're working against here is that, when asked to let go of something of value -- like our money -- we are more than happy to delay that decision.

Maybe we'll just shop a bit more. Maybe we'll check one other place for the right price.

That is why any distraction in your checkout process can be an out for a buyer, an out that they may never return from. I've seen checkout processes that have social media icons in them.

Really? Is this the right time to remind someone that they need to check Facebook?

Go buy something on your site and just look for all of the distractions you find. You might feel a bit embarrassed.

@neilpatel collects some of the most interesting eye-tracking images available and provides seven insights that can help you design your pages and choose images. We have done our own eye-tracking study of business video and you can get the full report now. The report offers similar conclusions for the use of video in a landing page. It includes over 30 minutes of embedded video that you can watch yourself.

Neil's conclusions include:Be careful you you use [images of] peopleThat people love media (especially on search results pages)That men and women look at images differentlyThat simple images can be more effectiveThe power of the left side of the pageThe power of facesThat people love hand-written notes (my favorite)Enjoy the images he provides.

Conversion strategies for Non-profits

This could get you started on your personas

Conversion Science is becoming a category!

 @unbounce Chris Pearson of DIYThemes recently stated that email is the foundation of online marketing. Period. B2B or B2C, email continues to outperform social media by a wide margin according to MarketingSherpa (and others). Here are some interesting tips on how to get your readers opening and clicking more of your email.

Once you've blown your Web development budget on look and feel, you often find yourself short on the most important aspect: content; lead generating, social media supporting, expert making content. This is a great list of ways to generate and reuse content.

 @Avinash Kaushik has a unique ability to make analytics human. I don't share many analytics posts with you, as I don't want to scare you off. But I fear I may be underestimating you.

Here are ten very good ways to get to know your visitors through Google Analytics. I believe you will be energized and excited if you open these reports in your own Google Analytics account.

This is a great way to start appreciating your visitors in ways that will make your site more successful.

 @crestodina I spoke at the Conversion Conference #convcon this week about flipping your message according to your Web visitor. This can be applied to subject lines, search ads, display ads and landing pages.

One of the most powerful "flips" is between the four kind of visitors outlined by Bryan and Jeffrey Eisenberg in their book Waiting for Your Cat to Bark?.

Here is a creative twist on the four kinds of visitors you'll encounter on your website: video game characters.

Is the page, post or email you're working on right now targeting Frogger or Mario or Galaga or PacMan?

It should.

Andy @Crestodina of @orbiteers is one of the smartest content marketers and educators in the space today. I'll be sitting down with my Content Scientist to talk through these ideas. So. Many. ideas.

Email is the biggest social network on the planet. If you find yourself reluctant to tackle this proven cahnnel, here is a one-stop resource for inspiration and instruction.

While we never do tests to achieve social virality, I think we can learn something from how people interact with images on social networks.

Don't take the results of this report as meaning that you should make the images on your website animated or vertical or eliminated. You may find the exact opposite for more engaged audiences.

Instead, add this bit of information to your knowledge base when testing social campaigns. You may want to test image orientation, brightness or animation.

But always test to the bottom line.

How a visitor interacts with your site is important to conversion. Here is an analysis of the identities used to login to news, business, entertainment, and other sites

Joe Pulizzi talks makes a convincing case that print is the marketing channel of the future.

What is the conversion scenario for a blog? This defines it nicely.

Some remarkably insightful predictions for small and medium-sized businesses.

This is the way blogging is done right.

I couldn't have come up with a better list.