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 The interesting graphic shown in this post by Custora shows how e-commerce businesses are gaining customers and how that has changed since 2009.

It is no surprise to see cost-per-click (CPC) search advertising growing over that time. However, it is gratifying to see that email has grown the fastest, far outstripping banner advertising, Facebook and Twitter.

In my book I say that email is the biggest social network on the planet. It appears to be so for e-commerce companies as well.

 @eConsultancy brings the excellent teaching of Claude Hopkins Scientific Advertising into our online world. It's almost conversion steampunk until you realize that we haven't invented very much original.

And we've left some smart ideas behind.

Enjoy these nine tips and you should be able to find a free PDF of Hopkins' book somewhere on the Web.

If not, email me.

I'm giving away free copies of my book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. There are no strings attached.

Starting December 15 and running through December 19th, my book will be completely free in the Amazon Kindle Store. Just click on "One Click Buy" during the promo dates, and it'll be delivered right to your Kindle free of charge.

Don't have a Kindle? Never fear. You can read it on the Amazon Cloud Reader on your computer, or through the free Kindle App available for your Smartphone or iPad.  

  So what is this book I am offering for free? It's called The Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™. It gives readers the foolproof formulas to creating a website that not only gets the right traffic, but converts that traffic to customers, returning customers and advocates.  

Some of the great things you'll learn in this book:

- Identify the unique customer creation formula for your site. - Set up your own digital conversion lab to measure your progress. - Develop landing pages for your site that actually deliver. - Charge your marketing "batteries" to reduce your advertising expenditures. - Communicate authoritatively with designers, developers, and executives.

So please, do not buy this book.  

Go over to the Kindle Store and get your copy absolutely free. Your website will thank you for it.

For those of you who are new to Google for our advertising, analytics or SEO, here's a nice set of tools to help you get better at making money online.

The greatest threat to the accuracy of your analytics data is inconsistent implementation. Too often, Javascript "Tags" are left off of some pages, put on some pages twice or simply implemented wrong. And, as your site changes, more inconsistencies are created.

This affects more than just analytics tools. Advertising networks, ratings and review systems, user feedback systems and more rely on properly implemented javascript tags.

The promise of "Tag Managers" is that you can put one set of code on all of your pages, and then control, monitor and edit the javascript for all of these tags in one place, using rules to determine which tags get placed on which pages. It's another way for marketing to monitor the implementation of online systems without being beholden to IT.

Yay!

So, how are the biggest ecommerce companies using Tag Managers? Here's your answer.

Consider promotions, not just advertising in your Web strategy.

Great case study on using Facebook to test ads and landing pages.

 @bennyblum We don't champion conversion for the fun of it, although it is fun. We do it because it makes us money on the bottom line and gives us leverage when finding more traffic.

Marketing Land's Benny Blum lays out the things you should do to find this leverage for your online advertising, SEO and PPC. Determine: What's a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy

Some remarkably insightful predictions for small and medium-sized businesses.