17 (of the) Best AdWords and SEM Guides of 2011 | Webbiquity | B2B Marketing Blog - 0 views
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When calculating your conversion rate, the bottom half of the fraction is visits. The lower this number is, the high your conversion rate. That's right. You can increase your conversion rate by lowering your traffic. Likewise, you can destroy your conversion rate by driving lots of unqualified traffic to your site. AdWords and SEM are designed to get only qualified traffic to your site, traffic that is likely to increase your conversion rate.
So, I'm pleased that my column on the Backward Landing Page was included in this roundup of AdWords and SEM guides. After all, the top half of your conversion rate fraction is the number of conversions. Landing pages have everything to do with that.
Infographic: Contact Forms for the Marketing Ninja (Minja) | SingleHop - 0 views
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There are a number of best practices when it comes to creating forms on your landing pages.
Fewer fields increases conversion rate. Avoid conversion killering fields like address unless you absolutely need them. Add qualifying questions only to increase the quality of leads. "Submit" is not a proper call to action. No best practice is best for everyone, though. This infograph does a great job of putting some numbers behind the development of the right form for your landing page.
Why Landing Pages Are Important - Online Copywriting 101 - 0 views
Google Tweaks AdWords To Give Landing Page Quality More Weight - 0 views
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Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don't have to think so hard about it.
Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don't have to be a math genius to figure out the importance of conversion optimization anymore.
Thesis vs Genesis - Comparing Premium WordPress Themes - 0 views
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Wordpress themes often work against the Conversion Scientist. Too often they don't offer important templates, such as landing pages that work without navigation and sidebars, landing pages that incorporate video and more. I have built pages with both Thesis and Genesis, and currently Thesis is my preference. However, Genesis plus Premise is also working for me.
7 Awesome Tools for Landing Page Optimization - OMI Blog | OMI Blog - 0 views
The Ultimate UX Design of Form Validation - Designmodo - 0 views
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Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth.
So, it is sad that so many forms work to chase these ready customers and prospects away.
This article will give you some things to consider as you guide development of your website forms in these areas: Right time of informing about problems/success Right place for validation messages Right color Clear language
Functional Minimalism for Web Design - 0 views
Seth's Blog: Commander Obvious chimes in with Tip #3 for effective web marketing... - 0 views
4 Things Dating Can Teach You about Conversions | SiteTuners Blog » SiteTuners - 0 views
Seth's Blog: The most important question - 0 views
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@thisissethsblog Trust is one of the key ingredients in the Chemistry of a Landing Page. Seth Godin underlines the reason in his short, pithy way.
If you don't have their trust, why would they believe any of the other elements on the page?
Your copy?
Your claims?
Read the most important question on Seth's blog.
Naehas :: Landing Page Application - 0 views
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I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much?
My stock answer is that they do work, but that your copywriter needs to know what they are doing. These kind of landing pages typically work with visitors that already know and follow your business.
Peep says it best: "Buyers are readers." There is more wisdom in this entertaining post.