Dustin Sparks is another fixture in the Conversion epicenter we have here in Austin, an epicenter that includes both Bryan and Jeffrey Eisenberg.
Dustin provides a very comprehensive and easy to consume list of the landing page mistakes that are costing businesses money across the Web.
To find out how you can get a free copy of the Kindle edition of my new book join my Friends of the Author list now.
Friction is something I haven't written about much. Friction is anything that keeps a visitor from scanning and understanding your page. From a conversion standpoint, it is anything that makes it unclear what a visitor should do. This article really is enlightening about four
Originally from Austin McCraw of MarketingExperiments