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Tanya Tan

How to Make Your Content Go Viral - 0 views

  • There’s a science behind why people share some things rather than others
  • Compelling content hinges on one key detail: its sharability.
  • The better it makes them look, the more likely they'll be to pass it on.
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  • People shared this information because it made them look good.
  • "Triggers"
  • ounds and other stimuli that remind us of related products and ideas — are another reason we share.
  • the content people choose to share isn't random. By understanding the science of virality, you can increase the likelihood that your content will be shared.
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    In this article, Jonah Berger explains "what makes things go viral," essentially what common themes tie things together when being virally shared. Berger expresses that there is a science behind why content go viral- for example, he says that virality can depend on the medium of how it's shared and it's level of sharability (ex. Facebook or Twitter). Also, Berger notes that another reason why content goes viral is because individuals want to appear more intelligent by sharing certain links that make them look better. Berger also explains that viral content has a related theme of "triggers," meaning it appeals to our stimuli in the form of sight and sound.
Tanya Tan

How to Make Viral Content | Social Media Today - 0 views

  • But all viral content shares common features.
  • Viral content needs to address real-world problems.
  • They discovered that posts inspiring feelings of awe, anger or anxiety are shared more often than others, with anger being the most viral emotion of all.
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  • Most viral campaigns are shared so widely because they make people laugh.
  • How you deliver your content, and when, are two vital factors often overlooked by brands.
  • e originator of a novel idea will reap an outsize share of the benefits and, while attention is focused on them, turn that attention into the foundation of a great business.
  • In recent years there have been some fantastic viral campaigns invoking the element of surprise,
  • You can give your content a nudge towards popularity by partnering with social influencers such as bloggers, tweeters and other social media stars, or celebrities.
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    This article explains how although it is not always possible to predict if content will go viral, there are some similarities between content that has gone viral in the past. For example, Walter explains that viral content shares common features like addressing real-world problems, by evoking emotion (such as anger or humour), and usually has an element of surprise. Walter also adds that how material is distributed and by whom (ex. if celebrities are endorsing it) often plays a key role in whether it will reach a level of virality.
Karen Espinola

Kopimism prepares to Ctrl-C, Ctrl-V Sweden success in Canada | Toronto Star - 0 views

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    The expansion of Kopimism, a religion formed from the recognition of file sharing as a virtue. There is an extreme adoration for the greatness of file sharing and many people have changed their lives to dedicate themselves to the idea of free flowing information online.
Tanya Tan

Emotion and Virality on Social Media » Social Media Lab - 0 views

  • Is Happiness Contagious Online?
  • Can happiness spread from person to person? If we are talking about a network of locally bounded individuals with many face-to-face interactions consisting of “strong” ties, the answer is a definite “Yes!”
  • This study uses advanced automated sentiment analysis techniques to determine whether positive messages (tweets) posted online via Twitter, a popular microblogging site, are more likely to be forwarded (retweeted) as compared to negative messages.
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    This article analyzes the idea of how virality can be influenced by the emotions felt by the audience. For example, the article explains how people who feel emotions such as happiness as result of viewing certain content are more likely to share it with their friends and networks, therefore contributing to it going viral. The article also uses data collected from Fowler and Christakis' study in 2008 which monitored the emotions people experienced when sharing things on Twitter.
jorybrodkin

The Effects of Social Media on How We Speak and Write - 0 views

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    This article discusses the pros and cons of the current lifestyle we live in a social-mediated world. People are learning new ways to "speak" with shorter-slanged words, and more concisely; and even using photos to communicate with others (through photo sharing platforms). Users are also over sharing their private lives with the world on social platforms, not realizing that almost anyone can see and read what they are putting out there.
Sohyun Kim

Twitter as a Powerful Educational Tool - 1 views

  • Eventually, the people on the street, armed with nothing more than a cell phone and a free social media site, changed the course of history. If you are a middle or high school social studies teacher, and you wanted to provide your students with a close-up view of the events unfolding in Egypt, you could turn to a traditional news service. Or, you could follow the hashtag #Egypt on Twitter and tap into the real-time pulse of unfolding events by people on the streets of Cairo.
  • examples of classrooms using Twitter as a way to share learning opportunities with others outside of the classroom. For example, supplementary photo and video tools provide the ability to share learning from anywhere someone can access an Internet connection
  • Teachers should have the skill set to build their own personal learning networks to be global. Teachers should be able to leverage their PLN to bring the challenge of authentic conversation to their students. Teachers should be able to use social media to connect their students to real-world problems. Like Mrs. Caviness, we believe that educators should be powerful role models and provide examples of how to use the most powerful social media tools to expand the boundaries of learning.
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    This article puts Twitter and education together and demonstrates that both can be connected to create a much more valuable and rich educational experience. The teacher in this article used Twitter to strengthen students' current knowledge as well as build a growing library of material for future lessons.
jorybrodkin

Introduction to Genre Theory - 0 views

  • reducing complexity
  • frameworks may function to make form
  • transparent
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  • foregrounding the distinctive content of individual texts
  • genre is a framework within which to make sense of related texts
  • genre knowledge is typically tacit and would be difficult for most readers to articulate as any kind of detailed and coherent framework
  • one needs to encounter sufficient examples of a genre in order to recognize shared features as being characteristic of it
  • are mediating frameworks between texts, makers and interpreters.
  • genre makes possible the communication of content
  • constrains the possible ways in which a text is interpreted, guiding readers of a text towards a preferred reading
  • film requires several acts of "framing" it: as a fiction, as a Hollywood movie, as a comedy, as a Steve Martin movie, as a "summer movie" and so on
  • Genres offer an important way of framing texts which assists comprehension
  • orientates competent readers of the genre towards appropriate attitudes, assumptions and expectations
  • principal factor
  • directing of audience choice and of audience expectations
  • organizing of the subsets of cultural competences and dispositions
  • watching, listening to and reading
  • Familiarity with a genre enables readers to generate feasible predictions about events in a narrative
  • Different genres
  • contracts
  • between the text and the reader.
  • expectations on each side
  • communication
  • functions
  • epistemology
  • communicative
  • frame
  • offer various emotional pleasures such as empathy and escapism
  • identification of a text as part of a genre
  • enables potential readers to decide whether it is likely to appeal to them
  • derive a variety of pleasures from reading texts within genres which are orientated towards entertainment
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    This piece describes how genre is effective in reading and other forms of rhetoric. It can allow readers to get deeper into text, and understand the form of communication on paper. Similarly to genres in movies and TV, genre in written works allow a reader to get the sense of what is "going on". Reading more and more, a reader is able to understand and decipher which genre is which. They also enable readers to connect emotionally to a text, and experience feelings of the writer/characters.
Sohyun Kim

New tools for new movements: Using social media for civil good - 0 views

  • social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
  • Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
  • “Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
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  • Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
  • An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
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    This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).
Rhonda Atkinson

An overview of the social media ecosystem - 0 views

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    This short article takes a critical look at the different types of social media platforms. The author has an interesting take on how social media has evolved over the past years saying that: "Within the last seven years, we have been through three waves of social domination: The publishing wave (with blogs), the sharing wave (with Facebook and Twitter), and the curating wave (with Quora, Pinterest and alike)." The author goes on to place further importance on the type of content users post and how that impacts the evolution of social platforms. Towards the end he also touches on the choosing the right social media for different types of business.
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    Last week Professor McMaster touched on online ecosystems. If you want to know more about it, this Forbes article clearly describes what a social media ecosystem is. The key image depicts the social media landscape in very compact and useful way. It shows all the different ways users interact with their devices.
Raweeh Paz

Reddit Donates $80,000 To Orphanage After Man Trying To Save Kids Attacked With Machete - 0 views

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    Similar to the example given in class early in the semester about the young boy who asked for donations because of a disorder he had, this article also involves Reddit and users donating money to help those in need. The article is an example of concept of imagined communities. It features that idea of people from all over the world being unified because they read something on the same website and thus sharing an experience together by helping the orphanage.
Raweeh Paz

Revolution 2.0? Social media and social movements - 0 views

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    This article provides different examples as to how social media has made an impact on various social movements that have happened; big and small ones. The article highlights the usage of social media and how it enables people to rally together from different parts of the world to share their opinion on a cause/campaign.
ryley Hughes

Main Film Genres - 0 views

  • high energy
  • exciting storie
  • new experiences or exotic locales
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  • light-hearted plots consistently and deliberately designed to amuse and provoke laughter
  • sinister actions of criminals or mobsters
  • serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction
  • dramas, historical dramas, war films, medieval romps, or 'period pictures' that often cover a large expanse of time set against a vast, panoramic backdrop
  • frighten and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time
  • Musical/dance films are cinematic forms that emphasize full-scale scores or song and dance routines in a significant way
  • centered on combinations of music, dance, song or choreography
  • quasi-scientific, visionary and imaginative
  • They are sometimes an offshoot of fantasy films (or superhero films), or they share some similarities with action/adventure films
  • horror and heartbreak of war
  • often paired with other genres
  • easily evaluate a film within its genre and allow for meaningful comparisons and some judgments on greatness
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    This webpage relates to our earlier discussion about genre theory which depicted some forms of media are more prone to fit into a particular genre label.  More so this page outlines the main types of genres in film which could be helpful for the media episodes project, in order to help identify an appropriate audience and content per the given episode content.  
Talia Baksh

Occupy Wall Street uses social media to spread nationwide - CBS News - 0 views

  • Occupy Wall Street uses social media to spread nationwide
  • (CBS) - Social media has been an important tool for protesters overseas. Now that the Occupy Wall Street protests have reached a tipping point, the abundance of online organizing is staggering.
  • Once we took a closer look at the movement and how it was being organized, we were impressed. The protesters used all forms of social media keep the movement alive. 
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  • Facebook pages have popped up for major cities across the country. Twitter hashtags have been established for communication at general assemblies. Countless videos have been posted to YouTube, Vimeo and Livestream. We found some moving personal accounts of job loss and helplessness shared on the blog, "We are the 99 percent."
  • Occupy Wall Street even got an Internet meme. The Occupy Sesame Street meme puts the central characters of the children's show in the shoes of regular Americans, with one Twitter user tweeting, "Truly outrageous that 99% of the cookies are consumed by 1% of the monsters on PBS. #occupysesamestreet."
  • Meetup groups have formed in 872 cities across the U.S., using the Occupy Together website as a central hub. We look forward to seeing the status updates, tweets, Instagrams...you get it.
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    This short article describes the social media efforts employed by the Occupy movement. It also includes links to some of these social media pages to further arouse the interest by the reader.
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