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Talia Baksh

Website design aesthetics - 0 views

  • The Internet can be a cruel place, where the laws of evolution apply. You have to adapt, be adept and adopt a new attitude about your site's aesthetics - and the look and feel and the impression these design aspects have on visitors.
  • Even if you're working on your own, with free website templates, you still have to consider that first impression on your site visitors. If the website looks cheap, it won't instil visitor confidence. In fact, most of them will click off before your dancing bear Flash animation fully downloads (and you thought it was so cute).
  • Product selection, tone of screen text, motifs, marketing strategies, links - virtually everything about an online business must be targeted with laser precision on a known demographic.
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  • If you aren't a writer, outsource the writing to capture the right tone, the appropriate slant and the most cogent organisation of content. You may be working on a shoestring budget, but this is one area of ecommerce where it pays to get professional help if you don't know much about effective written communication and visual appeal.
  • Do some market research. Visit other sites - successful sites - to see how they're doing it so well. It's unethical to rip off an existing site, no doubt, but you can't copyright an idea and ideas - the right ideas - are what you're after.
  • Look at your homepage
  • Eye appeal is everything, but what's appealing to one pair of eyes can be singularly unattractive to another.
  • Site design and eye appeal
  • Consider the elements of visual design. Are the colours appropriate for your target demographic? If you're selling quilting supplies, pinks and lavenders are perfectly appropriate.
  • Put yourself in the place of the ideal visitor (the one with something to buy) and ask yourself if the colours work for that individual.
  • Consider the balance and proportion of the elements on your homepage. Is that gigantic banner attractive?
  • Site demographics
  • Market expectations
  • So what does your target demographic expect when they shop online? A certain attitude? Certainly the 'right' look and feel. Warm and fuzzy? Razor's edge? Comforting and welcoming?
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    This article deals with website design and what to make note of when designing, as most first-time visitors will give you less than five seconds to "wow" them, making the aesthetics a vital part of reeling in customers. The website must be both visually appealing to your targeted demographic as well as communicate important things to know.
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    This article covers website aesthetics. Clara Teoh advises web designers to design their websites with: the preferences of their target demographic in mind, the right tone  to focus on designing the layout of the website to capture the attention of users by choosing appropriate colours and  correctly sized buttons. She also says to compare your site using other successful websites as benchmarks. She goes on to say that site aesthetics even affect variables like conversion rates and sales for businesses.  
Karen Espinola

Kopimism prepares to Ctrl-C, Ctrl-V Sweden success in Canada | Toronto Star - 0 views

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    The expansion of Kopimism, a religion formed from the recognition of file sharing as a virtue. There is an extreme adoration for the greatness of file sharing and many people have changed their lives to dedicate themselves to the idea of free flowing information online.
Jayesh Mistry

How To Moderate a Panel Like a Pro by Scott Kirsner (Harvard Business Review) - 0 views

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    Panel discussions are a great opportunity to derive a diverse wealth of information in a short amount of time. What differentiates a good panel discussion from a great one is an effective moderator. Much of the panel discussion's success is attributed to the panel moderator. Key takeaways: This article focuses on the effects of how a good moderator can impact a panel discussion. A good moderator is a person who is responsible, aware, organized and a strong speaker. It's important that moderators differentiate themselves from the panelists but at the same time, also make the effort to create a connection between the moderator, panelists and the audience.
Sohyun Kim

New tools for new movements: Using social media for civil good - 0 views

  • social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
  • Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
  • “Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
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  • Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
  • An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
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    This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).
Tanya Tan

Will You Go Viral? Here's A Way To Predict - 0 views

  • Why do some things go viral while others, arguably better or more entertaining, remain in the dark?
  • “fear of missing out”
  • Roadblock Effectsimulates everyone talking about your story at the same time to the point where you can’t get past it.
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  • The Stagger Effect doesn’t require such intense coordination.  It still creates the same illusion that everyone is talking about you, but it is accomplished in a (you guessed it) staggered manner. 
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    Is there a way of predicting if content will go viral? This article, published by Forbes magazine, written by Roger Wu, attributes the viral success of a certain types of media such as videos, images and sound clips into two categories: the "Roadblock Effect" or the "Stagger Effect." Wu explains that viral content can be divided into these two categories and can therefore be used to determine whether or not content will go viral.
Rachel Boere

100 Tips to Make your Podcast Great - 0 views

  • Be yourself! Don’t try to be someone different because you’re behind a microphone. Ben Avery from The Strangers and Aliens podcast
  • Prepare notes beforehand. Even a rough outline can help. Ron Eastwood
  • Listen to your own podcast! This can be a quality-check or to find ways to improve. Max Flight from Airplane Geeks Podcast and Podcasting Passion
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  • Be honest with your audience, give them something personal to connect with. Craig from Making Business and Sales Work
  • Don’t over-edit and remove all of the silences. It’s hard for people to follow. DJ City from Japan Experience Podcast
  • If you’re new and lack confidence, do what actors do: rehearse, rehearse, and build your confidence. Byron Friday
  • Podcast your Passion! You’ll be amazed at how easy it easy to produce episodes if you simply podcast something you’re passionate about. From sports teams, to video games. Podcast something that excites you! Nick from Who-Dey Weekly
  • Visualize your audience so you can make your podcast more conversational. Wade Wingler from Fathers Over Forty
  • Create templates to speed up your workflow: shownotes, opening and closing audio, and anything repetitive. Max Flight from Airplane Geeks Podcast and Podcasting Passion
  • Be yourself! Don’t try to be someone different because you’re behind a microphone. Ben Avery from The Strangers and Aliens podcast
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    This article gives 100 tips from various podcasters around the world that will make your podcast great. Tips like listening to your own show to find ways to improve, be yourself behind the mic, and don't over edit can be helpful for anyone. This list also has links to the podcasts the advice is coming from. Lots to check out! 
Stephanie Patterson

Tips To Help Make Your Job Interview Successful - 0 views

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    Job interviews can be very stressful. This guide will give you the preparation tips needed to improve your overall interview techniques and ensure you give off the best impression possible.
Stephanie Patterson

Top Job Interview Mistakes - 0 views

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    Interviews can be intimidating and there are many rules to follow to be successful. This article talks about the 10 interview mistakes that should be avoided, in order to secure the job position.
ryley Hughes

How to Use Facebook to Reach Your Exact Target Audience - 0 views

  • you will have greater success if you announce it to the specific individuals who are interested in the subject matter
  • crafting posts that encourage people to self-identify their opinions, interests and beliefs; you can gather incredibly targeted lists
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    This article will help teach how to identify appropriate audiences for products and brands, etc.  There is also a short video which demonstrates how the author helps others build effective online platforms.  Without an effective platform to reach the desired audience it can be difficult to branch out and meet the desired goals.  
Stephen Flanagan

7 Ways to Make Your Video Go Viral - 0 views

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    This video provides pointers on how to make your YouTube video viral and very successful.
Stephen Flanagan

Here Are Three Reasons Why YouTube Could Be The Best In Online TV - 0 views

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    This video explores the benefits of YouTube and how shows such as Dane Boedigheimer's "Annoying Orange" is extremely successful.
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