Skip to main content

Home/ Groups/ Brilliant Noise
Rss Feed
Sort By: Most Recent | Popular Filter: All | Bookmarks | Topics Simple Middle
Maddy Wood

Outliers & Observations » Market Research Data Collection - 0 views

mreb.exbdblogs.com/...data-collection

nokia_b2b mobile_behaviour

shared by Maddy Wood on 22 Oct 12 - No Cached
  • Collecting information on Smartphones may lead to smarter insights
Maddy Wood

An Internet Marketing Blog for Entrepreneurs - 1 views

www.sparkinboundmarketing.com/...keting-core-strategy-coca-cola

cocacola content_marketing earned media social media content strategy

shared by Maddy Wood on 22 Oct 12 - No Cached
  • “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
Maddy Wood

http://newslettersfreshbusinessthinkingmail.com/rp//5067/process.clsp?EmailId=100001155... - 0 views

newslettersfreshbusinessthinkingmail.com/...process.clsp

digital_literacy digital_budgets

shared by Maddy Wood on 30 Aug 13 - No Cached
  • Highest rise in marketing spend in six years
  •   The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years.
  • "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion’s share of the increases - a trend that is only set to continue. Digital no longer represents a tick–the–box exercise for companies; it is clearly an essential revenue driver and fertiliser for the green shoots of economic recovery.”
  • ...2 more annotations...
  • Although this is positive and welcoming news, marketers need to have a good level of digital marketing knowledge and the IAB (Internet Advertising Bureau) says that; “Even digitally adept marketers are staggered by the amount of information available to them through digital media.”
  • It’s widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it’s imperative that businesses keep up with the latest developments. Ray Clark from www.digitalmarketingshow.co.uk explains how his event plans to address the huge gap in digital knowledge; “ There is no doubt that ‘digital’ is the way forward for businesses of all sizes and there is certainly an appetite for information, ideas and advice from UK marketing professionals. The issue until now has been that existing events tend to be very technology orientated and are aimed at marketers who already have a level of expertise.”
  • Maddy Wood on 30 Aug 13
     
    The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years. , "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion's share of the increases - a trend that is only set to continue.  It's widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it's imperative that businesses keep up with the latest developments.
« First ‹ Previous 301 - 320 Next › Last »
Showing 20▼ items per page