Turning Customer Intelligence into Innovation - Scott Anthony - Harvard Business Review - 0 views
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Turning Customer Intelligence into Innovation | @HarvardBiz http://t.co/jKfeYALg #bigdata + #socbiz = value HT @martin_beraud
http://www.natural-innovation.net/wp-content/uploads/2012/01/Theory-U-in-practice.pdf - 0 views
Why Don't Big Companies Innovate More? - 3 views
France's Odd Internet Laws Explained: Fairness Vs. Innovation | Fast Company | Business... - 0 views
Experimentation Is The New Planning | Fast Company | Business + Innovation - 1 views
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Let’s be honest: You have no idea what’s going to happen to your industry. That’s why you build your organization into an engine of possibility.
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Management theorist Henry Mintzberg makes a distinction between deliberate and emergent strategy. Deliberate strategy relies on senior leaders to set goals and develop plans and strategies to achieve them. Emergent strategy is a strategy that emerges from all over the company, over time, as the environment changes and the organization shifts and adapts to apply its strengths to a changing reality.
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Emergent strategy is an organic approach to growth that lets companies learn and continually develop new strategies over time based on an ongoing culture of hypothesis and experimentation.
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http://www.mediafutures.org.uk/downloads/documents/MediaFuturesFutureofPublishingReport... - 0 views
How Freemium Self-published Fiction Is Taking Over China | Publishing Perspectives - 0 views
37signals Earns Millions Each Year. Its CEO's Model? His Cleaning Lady | Fast Company - 0 views
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Ricardo Semler, author of the book Maverick. He said that only two things grow for the sake of growth: businesses and tumors.
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Jason Fried is a founder and CEO of 37signals, a software company based in Chicago. Fried also treats 37signals as something of a laboratory for innovative workplace practices--such as a recent experiment in shortening the summer workweek to just four days.
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If you’re a short-term thinker you’d think so, but we’re long-term thinkers. We’re about being in business for the long haul and keeping the team together over the long haul. I would never trade a short-term burst for a long-term decline in morale. That happens a lot in the tech business: They burn people out and get someone else. I like the people who work here too much. I don’t want them to burn out. Lots of startups burn people out with 60, 70, 80 hours of work per week. They know that both the people or the company will flame out or be bought or whatever, and they don’t care, they just burn their resources. It’s like drilling for as much oil as you possibly can. You can look at people the same way.
The Brand's New Open Architecture | Digital Tonto - 0 views
Nike's new marketing mojo - Fortune Management - 0 views
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Once upon a time, the hush-hush plans and special-access security clearance would have been about some cutting-edge sneaker technology: the discovery of a new kind of foam-blown polyurethane, say, or some other breakthrough in cushioning science. But the employees in this lab aren't making shoes or clothes. They're quietly engineering a revolution in marketing.
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Nike Digital Sport, a new division the company launched in 2010.
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On one level, it aims to develop devices and technologies that allow users to track their personal statistics in any sport in which they participate. Its best-known product is the Nike+ running sensor, the blockbuster performance-tracking tool developed with Apple (AAPL). Some 5 million runners now log on to Nike (NKE) to check their performance. Last month Digital Sport released its first major follow-up product, a wristband that tracks energy output called the FuelBand.
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6 Senior-Level Steps To Digital Marketing Success - 1 views
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Commit personally: Senior executives need to understand what they want from digital and social. Fortunately, the highest-level goals are generally quite clear. Companies have unprecedented opportunities to build steadily strengthening connections to customers, prospects, and partners. As a result, they can achieve higher margins, lower acquisition costs, and lower customer churn, thereby raising customer lifetime value. Clearly laying out these expectations is a great way to start.
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6 Senior-Level Steps To Digital Marketing Success
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Understand customers.
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Why is Samsung throwing money at startups? | The Verge - 0 views
The First 90 Days in a New CIO Position - Steve Gallagher - Harvard Business Review - 0 views
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Perhaps the most exciting (and challenging) aspect of working in a progressive IT organization is the pace of technological change. It requires that IT staff — and our customers — are continuously learning. Managing this rapid change and fostering innovation while "keeping the trains running on time" is the primary leadership role required of any CIO, new or old
Kokoromi Collective - Experiment! - 1 views
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