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Jason Ryan

How Instagram became the social network for tweens | Internet & Media - CNET News - 0 views

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    How Instagram became the social network for tweens http://t.co/5edLCxz4
Antony Mayfield

(1) Showcasing your products and business with Instagram on your site - 1 views

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    Smaill businesses using Instagram
bethgranter

Social Media Demographics - Instagram, Tumblr, and Pinterest - Agile Impact - 0 views

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    "Roughly 1/3 of Internet-using women in the United States are on Pinterest, and 2/3 of Pinterest users are over the age of 35."
Maddy Wood

Report - 0 views

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    Pearlfinders spoke to Head of Digital Howard Scott, who noted another key contact as Head of Digital Content Emily Heaver, although she's currently on maternity leave.  Howard said social media investment at the National Trust is "increasing significantly", and it's currently very active across Facebook, Twitter, Pinterest, Instagram, YouTube, Flickr and Vine. Howard told there's around a 60:40 split between agencies and in-house resource here. 
Maddy Wood

13 ways for retailers to deal with the threat of showrooming | Econsultancy - 0 views

    • Maddy Wood
       
      Clear price consistency on & off & in other retailers (? Policy - eg with nordstrom for timberland)
  • Offer excellent customer service  As the online channel matures, and growth slows, customer service (and customer experience) will be the key differentiator. It can also trump price in some circumstances.  For some purchases, price online will be the deciding factor once customers decide to buy a certain product, but they will also appreciate great service and the personal touch. 
    • Maddy Wood
       
      Shopping concierge - outfits app for wardrobe planning & wishlists 
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  • Appeal to the 'want it now' mentality. Sometimes, if you want a product, you just don't want to wait, and offline retailers will always have this advantage over online rivals. Retailers can make the most of this by offering the ability to check stock in local stores. 
  • Make sure staff have the knowledge
  • Use social media If people are in your stores using their phones, why not find a way of turning this to your advantage, and getting these 'showroomers' to promote your store?  One example of this comes from TopShop. After receiving free style and make-up sessions, shoppers were invited to create a digital “Wish You Were At Topshop” postcard using the photo-sharing app, Instagram.
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