http://images.tweet.twitter.com/Web/TwitterInc/%7B063a1b46-bacf-470f-a4dd-5294b43adcde%... - 0 views
The Digital Evolution in B2B Marketing | Think with Google - 0 views
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57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
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Digital Integration: You can't process your way out of a structural problem. Your silos are holding you back. Process changes won't fix it.
Experimentation Is The New Planning | Fast Company | Business + Innovation - 1 views
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Let’s be honest: You have no idea what’s going to happen to your industry. That’s why you build your organization into an engine of possibility.
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Management theorist Henry Mintzberg makes a distinction between deliberate and emergent strategy. Deliberate strategy relies on senior leaders to set goals and develop plans and strategies to achieve them. Emergent strategy is a strategy that emerges from all over the company, over time, as the environment changes and the organization shifts and adapts to apply its strengths to a changing reality.
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Emergent strategy is an organic approach to growth that lets companies learn and continually develop new strategies over time based on an ongoing culture of hypothesis and experimentation.
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A VC: 30/10/10 - 0 views
Can web technology help to save the high street? | Econsultancy - 0 views
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Each player is a node in our high street, but at the moment they are operating independently, rather than as a network. They may be using a web page to hold information in an archive-like manner, but they are not responding in real-time to their consumers and other nodes.
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To strengthen the high street, we need to increase the number of mutual connections between the nodes or network participants (retail, services, local government, job centres and all others). The more mutual connections, the more adaptive the high street network becomes in response to changes in the success of individuals shops and services.
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Establish a ‘Digital Maturity Demographic Profile’ for each town to prepare for ‘networked high streets’ and tailor connection and communicationstrategies accordingly.
Organic Campaigns - 0 views
6 Senior-Level Steps To Digital Marketing Success - 1 views
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Commit personally: Senior executives need to understand what they want from digital and social. Fortunately, the highest-level goals are generally quite clear. Companies have unprecedented opportunities to build steadily strengthening connections to customers, prospects, and partners. As a result, they can achieve higher margins, lower acquisition costs, and lower customer churn, thereby raising customer lifetime value. Clearly laying out these expectations is a great way to start.
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6 Senior-Level Steps To Digital Marketing Success
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Understand customers.
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Designing Effective Carousels - 0 views
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