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bethgranter

Environmental Impacts of Mass Customization - 0 views

cp.media.mit.edu/...-impacts-of-mass-customization

environmental impacts customization mass custom clothes design CO2 environment sustainability production trendsbriefing

shared by bethgranter on 23 Oct 12 - No Cached
  • Project Brief We argue that mass customization strategies generate more sustainable products at lower cost and increased value. This claim is founded on research conducted on the product life-cycles of mass customized products vs. mass produced products. One key finding of the initial research reveals that the most significant source of potential energy savings comes from the customer experience processes – product acquisition, product use, and consumer decision-making.  This research shows that mass customization practices often out-perform mass production practices and lead to dramatic energy and material savings, which was revealed in our case study of men's dress shirts.
Patrick Sansom

UserScout | Find and Manage User Research Study Participants - 0 views

www.userscout.com

research Usability testing recruiting

shared by Patrick Sansom on 03 Sep 13 - No Cached
  • Patrick Sansom on 03 Sep 13
     
    A recruitment / screening / scheduling tool for user research sessions...
Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
  • ...1 more annotation...
  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
Patrick Sansom

Recruiting for User Research - 0 views

ethn.io

research Usability testing recruiting ethnio user Porche

shared by Patrick Sansom on 03 Sep 13 - No Cached
  • Patrick Sansom on 03 Sep 13
     
    With Ethnio you create a screener pop-up to recruit users for usabililty testing. We could use this for the Porche website
bethgranter

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Pew Resea... - 0 views

www.pewinternet.org/...d-crowds-to-community-clusters

nodexl visualising data visualisation twitter network map datavisualisation infographic research networks community

shared by bethgranter on 21 Feb 14 - No Cached
  • bethgranter on 21 Feb 14
     
    "connections they form when they follow, reply to, or mention one another."
Maddy Wood

Forrester Research : Research : The Future Of Business Is Digital - 0 views

www.forrester.com/...E-RES115520

digital_transformation customer_experience forrester

shared by Maddy Wood on 12 Mar 14 - No Cached
  • Maddy Wood on 12 Mar 14
     
    "The Future Of Business Is Digital The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value March 10, 2014"
Ruth Oliver

Forrester Research : Research : How To Make The Case For Customer Experience - 0 views

www.forrester.com/...E-RES116863

customer business marketing strategy forrester

shared by Ruth Oliver on 10 Jul 14 - No Cached
  • These companies excel because they don't spend time and energy building formal business cases in order to justify every dollar spent on customer-centric initiatives
  • American Express overhauled its customer care employee training program and now spends 70% of the time focused on skills such as actively listening, assessing customers' moods, and helping customers understand the value of their relationship with the company. All that time and effort has paid off as customer spending increased, attrition decreased, and customers who learn about their card benefits and features from customer care employees show an average increase of more than 10% in advocacy.
  • Ruth Oliver on 10 Jul 14
     
    " These companies excel because they don't"
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