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Maddy Wood

The Year Ahead For...Social media - Brand Republic News - 1 views

www.brandrepublic.com/...the-year-ahead-forsocial-media

antifragility Taleb social media investment digital investment trends

shared by Maddy Wood on 10 Jan 13 - No Cached
  • The Year Ahead For...Social media
  • Social media is antifragile. It is thriving in a world of increasing technological development, complexity and uncertainty.
  • In 2013, social media will
  • ...15 more annotations...
  • move rapidly towards the plateau of productivity. This makes it an exciting place to invest budgets, gain traction with consumers and achieve both business and marketing objectives.
  • THE RISE OF SOCIAL BUSINESS More companies will move beyond an experimental approach to social media.
  • PAID, OWNED AND EARNED
  • SOCIAL SOFTWARE
  • The challenge facing brands will be to successfully utilise the software to deliver real business benefit. In such a nascent industry, we can expect some trailblazers to drive competitive business advantage for their clients, while others will fail just as fast as they appeared. It will take canny observers to predict the winners and losers.
  • In such a nascent industry, we can expect some trailblazers to drive competitive business advantage for their clients, while others will fail just as fast as they appeared. It will take canny observers to predict the winners and losers.
  • The discussion about who "owns" social media will move to be focused on "how can we better colla-borate and become more open?". Human resources, customer service, insight and operations, as well as marketing, should all benefit.
  • The shift towards closer integration between paid, owned and earned media will accelerate in 2013. As social networks look for ways to monetise their audiences and brands search for more effective ways to engage consumers, there will be increased growth of paid-for social advertising. Facebook may see the lion’s share of advertising revenue but will need to tread a delicate balance between consumers’ and advertisers’ needs. Expect to see plenty of changes around the News Feed, ticker and notifications. Expect changes to the EdgeRank algorithm and key application programming interfaces. After all, if you are only "1 per cent done", there is plenty of change ahead.
  • SOCIAL MEDIA MEASUREMENT
  • THE RISE OF SOCIAL CRM
  • With the emergence of better-tracking and more useful social CRM platforms, brands can focus on finding and engaging valuable brand advocates. Turning these "superfans" into evangelists and rewarding them will move from being ad hoc to becoming part of a structured programme. In turn, consumers will become wiser about their importance to brands and look to demand a better deal in the value exchange. Expect some high-profile fallouts.  
  • BIG DATA
  • The promise of finding the needle in the haystack – the insight from the data puke – is an exciting one. The reality of looking at large volumes of social data in real time, understanding and responding to it is far more challenging. So, although 2013 won’t quite be "the year of big data", we’ll certainly see significant leaps forward.
  • Talent, expertise and creativity will be key components that will influence success.
  • the social media industry, and those brands willing to invest in it, will become stronger. Because data is accessible, points of view are shared and there is a cultural willingness to fail fast, learning from the randomness will be accelerated. In these fragile times, it’s comforting to know we may be able to rely on the antifragility of social media this year.
  • Maddy Wood on 10 Jan 13
     
    In 2013, social media will go beyond the peak of inflated expectations (pre-Facebook and Groupon initial public offerings) and the trough of disillusionment (cf. Facebook at $17 a share) and move rapidly towards the plateau of productivity. This makes it an exciting place to invest budgets, gain traction with consumers and achieve both business and marketing objectives.
Maddy Wood

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company - 0 views

www.fastcompany.com/...illion-price-not-tweeting-work

social media c-level fastcompany stats

shared by Maddy Wood on 02 Sep 12 - No Cached
  • Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.
  • As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.
  • A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
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  • Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,”
  • Far from a distraction, in other words, social media proves a surprising boon to productivity.
  • Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy.
  • the report suggest that tools like Yammer are the tip of the iceberg. Right now, only five percent of all communications and content use in the U.S. happens on social networks, mainly in the form of content sharing and online socializing. But McKinsey analysts point out that almost any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
  • echoed of late from the most authoritative of places: Wall Street
  • Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case.
  • Maddy Wood on 02 Sep 12
     
    A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia's annual GDP. How's that for a bottom line?
Maddy Wood

Optimizing Social Media Across the Customer Lifecycle | ClickZ - 0 views

www.clickz.com/...-across-the-customer-lifecycle

social media customer lifecycle earned_media

shared by Maddy Wood on 19 Jul 12 - No Cached
  • Optimizing Social Media Across the Customer Lifecycle
  • "Executives who said their companies had established an extensive social media presence reported a return on investment that was more than four times that of companies with little or no social network engagement activity."
  • Do the homework and continue to study how your brand can continuously and holistically optimize content and social media participation to attract, engage, and inspire your customers. The result? More sales and longer, more meaningful customer relationships.
bethgranter

Social Customer Service in France [infographic] | Our Social Times - Social Media Agenc... - 0 views

oursocialtimes.com/-service-in-france-infographic

socialmedia social media customerservice customer service france french infographic notaninfographic

shared by bethgranter on 29 Sep 14 - No Cached
  • bethgranter on 29 Sep 14
     
    "Paris based airline Air France-KLM is setting the standard globally.  Their average first response time to customer posts on Facebook is only 24 minutes and their total response rate is as high as 92%. It's clear that social media is central to their customer service efforts."
Maddy Wood

How much do travellers love social media? They cannot get enough of it [INFOGRAPHIC] | ... - 0 views

www.tnooz.com/...t-get-enough-of-it-infographic

travel social media infographic

shared by Maddy Wood on 06 Sep 12 - No Cached
  • Maddy Wood on 06 Sep 12
     
    "How much do travellers love social media? They cannot get enough of it [INFOGRAPHIC]"
Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
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  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
Antony Mayfield

Next Generation Media / We Are Social - 1 views

wearesocial.net/...generation-media-8

social social_media stats marketing

shared by Antony Mayfield on 30 Jan 12 - No Cached
  • Antony Mayfield on 30 Jan 12
     
    Great collection of current social media stats... 
Antony Mayfield

Nike's new marketing mojo - Fortune Management - 0 views

management.fortune.cnn.com/...nike-digital-marketing

nike case_study marketing digital social_media

shared by Antony Mayfield on 14 Jun 12 - No Cached
  • Once upon a time, the hush-hush plans and special-access security clearance would have been about some cutting-edge sneaker technology: the discovery of a new kind of foam-blown polyurethane, say, or some other breakthrough in cushioning science. But the employees in this lab aren't making shoes or clothes. They're quietly engineering a revolution in marketing.
  • Nike Digital Sport, a new division the company launched in 2010.
  • On one level, it aims to develop devices and technologies that allow users to track their personal statistics in any sport in which they participate. Its best-known product is the Nike+ running sensor, the blockbuster performance-tracking tool developed with Apple (AAPL). Some 5 million runners now log on to Nike (NKE) to check their performance. Last month Digital Sport released its first major follow-up product, a wristband that tracks energy output called the FuelBand.
  • ...9 more annotations...
  • But Digital Sport is not just about creating must-have sports gadgets. Getting so close to its consumers' data holds exceptional promise for one of the world's greatest marketers: It means it can follow them, build an online community for them, and forge a tighter relationship with them than ever before.
  • Nike's spending on TV and print advertising in the U.S. has dropped by 40% in just three years, even as its total marketing budget has steadily climbed upward to hit a record $2.4 billion last year. "There's barely any media advertising these days for Nike," says Brian Collins, a brand consultant and longtime Madison Avenue creative executive.
  • n 2000, Wieden handled all of Nike's estimated $350 million in U.S. billings. Now those campaigns are increasingly split between Wieden and a host of other agencies that specialize in social media and new technologies.
  • Gone is the reliance on top-down campaigns celebrating a single hit -- whether a star like Tiger Woods, a signature shoe like the Air Force 1, or send-ups like Bo Jackson's 'Bo Knows' commercials from the late '80s that sold the entire brand in one fell Swoosh. In their place is a whole new repertoire of interactive elements that let Nike communicate directly with its consumers, whether it's a performance-tracking wristband, a 30-story billboard in Johannesburg that posts fan headlines from Twitter, or a major commercial shot by an Oscar-nominated director that makes its debut not on primetime television but on Facebook.
  • It spent nearly $800 million on 'nontraditional' advertising in 2010, according to Advertising Age estimates, a greater percentage of its U.S. advertising budget than any other top 100 U.S. advertiser. (And Nike's latest filings indicate that that figure will grow in 2011.)
  • Two years ago a group including Stefan Olander, 44, a longtime marketing executive (and Matthew McConaughey look-alike) formally pitched Parker on the idea for Digital Sport, a cross-category division that would take the Nike+ idea -- chip-enabled customer loyalty -- into other sports. Up and running a month later, the Digital Sport division now works across all of Nike's major sports.
  • The reason for the shift is simple: Nike is going where its customer is.
  • But as the marketing mix becomes less about hero worship and more about consumer-driven conversation, they say, Nike is insulating itself from an era of athlete endorsements gone wrong. "Everybody's realized there's not the same one-to-one relationship as in the past: When Jordan's hot, his shoes are hot," says a former Nike executive. "I don't know if hero worship is the same as it used to be."
  • That's not to say everything has been a slam dunk. Nike shut down its Joga network after the last World Cup game in 2006, confusing the million-plus members who'd signed up for it. Its Ballers Network, meanwhile -- launched in 2008 as an app that let basketball players organize street games -- recently had less than 300 users in the U.S.; a recent wall post was a teenager complaining he couldn't get it to work. And critics say products like the FuelBand and Nike+, while dazzling, are more about keeping Nike's retail prices high than innovating.
  • Antony Mayfield on 14 Jun 12
     
    Comprehensive study of Nike's digital and social media marketing revolution.
bethgranter

Social Media Demographics - Instagram, Tumblr, and Pinterest - Agile Impact - 0 views

agileimpact.org/instagram-tumblr-and-pinterest

social media platform stats data pinterest tumblr

shared by bethgranter on 23 Jul 14 - No Cached
  • bethgranter on 23 Jul 14
     
    "Roughly 1/3 of Internet-using women in the United States are on Pinterest, and 2/3 of Pinterest users are over the age of 35."
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