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Jason Ryan

How to review content effectiveness using a custom Google Analytics dashboard - Smart I... - 1 views

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    A tutorial to building a content marketing dashboard in Google Analytics to review content effectiveness http://t.co/aU192RZW
Antony Mayfield

What is the Potential Audience Size for a Hashtag Community? « OUseful.Info, ... - 0 views

  • What’s the potential audience size around a Twitter hashtag?
  • in the early days of webs stats, reported figures tended to centre around the notion of hits, the number of calls made to a server via website activity.
  • Widespread social media monitoring/tracking is largely still in the realm of “hits” measurement. Personal dashboards for services such as Twitter typically display direct measures provided by the Twitter API, or measures trivially/directly identified from Twitter API or archived data – number of followers, numbers of friends, distribution of updates over time, number of mentions, and so on.
Antony Mayfield

How Medium is building a new kind of company with no managers - 0 views

  • This emphasis on organic growth has a side benefit of distributing authority. In Holacratic systems, individuals operate without managers because many of them have decision-making power in a particular area.
  • Decision-making is further aided and hastened by airing ‘tensions’ in meetings. Stirman defines this use of tension broadly, calling it “any difference between what is and what could be.” In this sense, tensions can be negative (e.g. I don’t have time for that project, my chair isn’t ergonomic, etc.) or positive (e.g. I have a vision for a feature we should create).
  • “Once you identify what a tension is, you can feel it in your shoulders, in your ears. You know you’re worried about something. Now, when I identify a tension, I jot it down. If I can’t resolve it by myself, I bring it to my circle’s next tactical meeting. With these meetings, you’re always making things a little bit better.”
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  • To supplement this tactic on the positive end, the company also introduced a ‘High Five Machine’ – a dashboard where anyone can write in and praise a co-worker, streaming throughout the office. It’s an invention borne out of Holacracy, spun out of the unique needs this kind of system creates.
Maddy Wood

Report - 0 views

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    Pearlfinders spoke to Head of Digital Howard Scott, who noted another key contact as Head of Digital Content Emily Heaver, although she's currently on maternity leave.  Howard said social media investment at the National Trust is "increasing significantly", and it's currently very active across Facebook, Twitter, Pinterest, Instagram, YouTube, Flickr and Vine. Howard told there's around a 60:40 split between agencies and in-house resource here. 
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