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Jason Ryan

Designing for Mobile, Part 1: Information Architecture - UX Booth | UX Booth - 1 views

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    Designing for Mobile, Part 1: Information Architecture - A great Intro and some great UX patterns to consider using http://t.co/OYcrWGj5
Maddy Wood

Apple's share of mobile market now over 33%; RIM drops under 10% | Tnooz - 0 views

  • Apple’s share of mobile market now over 33%; RIM drops under 10%
  • RIM, the maker of the BlackBerry, dropped 2.1% from the previous 3-month period to a new low of 9.5%.
Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
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  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
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    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
bethgranter

Wearable Technology Market - Business Insider - 0 views

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    "There are more than 250 million installed mobile operating systems that can support wearable technology.  An iWatch could generate $10 billion a year in revenue with an EPS of $3.30. There are currently only nine smartwatches available today. Watches are a $56 billion market. Regarding retail impact, Nike, Adidas, and Under Armour have best leveraged wearables to enhance the fitness experience and efficacy of their products. The health and fitness market is about $2- to $3 billion. By 2020, batteries are expected to be 2.2x more powerful."
bethgranter

Top Three Trends in Loyalty Marketing - 0 views

  • Multi-channel marketing has been the talk for quite some time, but it seems many loyalty marketing professionals still struggle with creating a consistently seamless experience for multi-channel loyalty. Your customers can now shop online or in-store, may contribute to your social media spaces via mobile, and engage with your brand on Facebook. Does your loyalty marketing program track and reward all the different types of engagement and brand love that your fans are displaying? Or are you stuck in a one-track mode, dishing out rewards for only one, narrowly defined type of action? Look ahead and keep watch as the technology avail
  • able shifts to accommodate rewarding ALL the little ways your customers demonstrate their loyalty -- and get on board!
Antony Mayfield

Striding with ITV into the future of news | Made by Many - 0 views

  • Our product strategy for ITV News was simple, bold and probably as obvious in hindsight as any good idea should be. We set out to create a digitally native news service, something made for the web and mobile that left behind the Guttenberg-era baggage of ‘pages’, ‘articles’ and ‘editions’ that most news websites haven’t been able to shake off, as well as reworking some proto-web typologies like ‘navigation’, ‘liveblogging’ and ‘galleries’. 
  • We wanted to make a news service that answered the question: “What would news be like if we had networked digital media (and digital cameras and phones and laptops) but there had never been newspapers or broadcast TV news programmes?”.   
  • video - would be a massive culture shock. There was nervousness, especially about time and resources, offset by enthusiasm for change and a leadership determined to exploit the potential of real-time news delivered across multiple devices. We also had a strong conviction that opening up the news gathering process - rather than adding new work - would give us the content we needed for the stream. 
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    I love that MxM begins with a "product strategy" for ITN, over a "digital", "social" or what not....
bethgranter

Wearable Technologies, Mobile Sensing - 0 views

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    paid report
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