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Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
  • ...1 more annotation...
  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
Jason Ryan

Google makes it easier for people to find and amplify trusted content - 0 views

www.nevillehobson.com/...nd-and-amplify-trusted-content

twitterfave earned media social media SEO content strategy content

shared by Jason Ryan on 11 Sep 13 - No Cached
  • Jason Ryan on 11 Sep 13
     
    Important news for bloggers - RT @jangles: Google makes it easier for people to find and amplify trusted content http://t.co/Rw57iCdN7U
Jason Ryan

MediaPost Publications Omnicom Launches Content Continuum To Optimize Brand Content 09/... - 0 views

www.mediapost.com/...continuum-to-optimize-bra.html

twitterfave Content_Marketing strategy marketing brand digital

shared by Jason Ryan on 12 Sep 12 - No Cached
  • Jason Ryan on 12 Sep 12
     
    SEO professional services gradually being replaced by content professional services http://t.co/qnBB1IyO
Antony Mayfield

Coca-Cola Bets the Farm on Content Marketing: Content 2020 - 0 views

blog.junta42.com/...a-cola-content-marketing-20-20

coca-cola content marketing investment earned_media

shared by Antony Mayfield on 17 Jan 12 - No Cached
  • Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, who recently stated that: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
Maddy Wood

An Internet Marketing Blog for Entrepreneurs - 1 views

www.sparkinboundmarketing.com/...keting-core-strategy-coca-cola

cocacola content_marketing earned media social media content strategy

shared by Maddy Wood on 22 Oct 12 - No Cached
  • “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
Antony Mayfield

Striding with ITV into the future of news | Made by Many - 0 views

madebymany.com/...-real-time-digital-news-at-itv

Tv ITN news product_strategy

shared by Antony Mayfield on 20 Mar 12 - No Cached
  • Our product strategy for ITV News was simple, bold and probably as obvious in hindsight as any good idea should be. We set out to create a digitally native news service, something made for the web and mobile that left behind the Guttenberg-era baggage of ‘pages’, ‘articles’ and ‘editions’ that most news websites haven’t been able to shake off, as well as reworking some proto-web typologies like ‘navigation’, ‘liveblogging’ and ‘galleries’. 
  • We wanted to make a news service that answered the question: “What would news be like if we had networked digital media (and digital cameras and phones and laptops) but there had never been newspapers or broadcast TV news programmes?”.   
  • video - would be a massive culture shock. There was nervousness, especially about time and resources, offset by enthusiasm for change and a leadership determined to exploit the potential of real-time news delivered across multiple devices. We also had a strong conviction that opening up the news gathering process - rather than adding new work - would give us the content we needed for the stream. 
  • Antony Mayfield on 20 Mar 12
     
    I love that MxM begins with a "product strategy" for ITN, over a "digital", "social" or what not....
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