What’s the potential audience size around a Twitter hashtag?
What is the Potential Audience Size for a Hashtag Community? « OUseful.Info, ... - 0 views
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in the early days of webs stats, reported figures tended to centre around the notion of hits, the number of calls made to a server via website activity.
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Widespread social media monitoring/tracking is largely still in the realm of “hits” measurement. Personal dashboards for services such as Twitter typically display direct measures provided by the Twitter API, or measures trivially/directly identified from Twitter API or archived data – number of followers, numbers of friends, distribution of updates over time, number of mentions, and so on.
The Year Ahead For...Social media - Brand Republic News - 1 views
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The Year Ahead For...Social media
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Social media is antifragile. It is thriving in a world of increasing technological development, complexity and uncertainty.
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In 2013, social media will
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In 2013, social media will go beyond the peak of inflated expectations (pre-Facebook and Groupon initial public offerings) and the trough of disillusionment (cf. Facebook at $17 a share) and move rapidly towards the plateau of productivity. This makes it an exciting place to invest budgets, gain traction with consumers and achieve both business and marketing objectives.
Social Crawlytics: Dashboard - 0 views
6 Senior-Level Steps To Digital Marketing Success - 1 views
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Commit personally: Senior executives need to understand what they want from digital and social. Fortunately, the highest-level goals are generally quite clear. Companies have unprecedented opportunities to build steadily strengthening connections to customers, prospects, and partners. As a result, they can achieve higher margins, lower acquisition costs, and lower customer churn, thereby raising customer lifetime value. Clearly laying out these expectations is a great way to start.
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6 Senior-Level Steps To Digital Marketing Success
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Understand customers.
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