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Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
  • ...1 more annotation...
  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
Antony Mayfield

The Future Of Business Is Digital | Forrester Blogs - 1 views

blogs.forrester.com/..._future_of_business_is_digital

forrester digital_business digital_transformation

shared by Antony Mayfield on 25 Mar 14 - No Cached
  • Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company.
  • While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy (see figure). These are just some of the findings from our latest research (Forrester clients click here).
  • Dynamic Ecosystems Of Value Consumers are already adapting digital tools to their lives, both for personal use and for business use. These tools — apps for smartphones and tablets — allow device owners to create a collection of tools that satisfy a need or want. 
bethgranter

The Promise - Features - Twitter Tracker - Channel 4 - 0 views

www.channel4.com/...twitter-tracker

shared by bethgranter on 10 Jan 13 - No Cached
  • bethgranter on 10 Jan 13
     
    tracker twitter tools visualisation
Maddy Wood

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company - 0 views

www.fastcompany.com/...illion-price-not-tweeting-work

social media c-level fastcompany stats

shared by Maddy Wood on 02 Sep 12 - No Cached
  • Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.
  • As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.
  • A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
  • ...6 more annotations...
  • Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,”
  • Far from a distraction, in other words, social media proves a surprising boon to productivity.
  • Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy.
  • the report suggest that tools like Yammer are the tip of the iceberg. Right now, only five percent of all communications and content use in the U.S. happens on social networks, mainly in the form of content sharing and online socializing. But McKinsey analysts point out that almost any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
  • echoed of late from the most authoritative of places: Wall Street
  • Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case.
  • Maddy Wood on 02 Sep 12
     
    A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia's annual GDP. How's that for a bottom line?
Patrick Sansom

UserScout | Find and Manage User Research Study Participants - 0 views

www.userscout.com

research Usability testing recruiting

shared by Patrick Sansom on 03 Sep 13 - No Cached
  • Patrick Sansom on 03 Sep 13
     
    A recruitment / screening / scheduling tool for user research sessions...
Digbybn -

Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad C... - 0 views

searchengineland.com/-google-secure-searches-172487

seo google

shared by Digbybn - on 25 Sep 13 - No Cached
  • Digbybn - on 25 Sep 13
     
    It would appear, for privacy or ad revenue reasons (or both) that Google will soon no longer be providing keyword data in Analytics. A version of the data will still be available through their Webmaster Tools, but it's likely to be different. Not useful.
Jason Ryan

Cowbird · A witness to life - 0 views

cowbird.com

storytelling digitalstorytelling digital tools socialmedia

shared by Jason Ryan on 23 Sep 12 - No Cached
  • Jason Ryan on 23 Sep 12
     
    Social Network built around storytelling.  Does the Storystream consumer product look like this?
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