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Jason Ryan

How to review content effectiveness using a custom Google Analytics dashboard - Smart I... - 1 views

www.smartinsights.com/...tom-google-analytics-dashboard

how to analytics dashboard insights google analytics earned_media marketing stats

shared by Jason Ryan on 28 Sep 12 - No Cached
  • Jason Ryan on 28 Sep 12
     
    A tutorial to building a content marketing dashboard in Google Analytics to review content effectiveness http://t.co/aU192RZW
Jason Ryan

Cowbird · A witness to life - 0 views

cowbird.com

storytelling digitalstorytelling digital tools socialmedia

shared by Jason Ryan on 23 Sep 12 - No Cached
  • Jason Ryan on 23 Sep 12
     
    Social Network built around storytelling.  Does the Storystream consumer product look like this?
Antony Mayfield

Inside The Economist: Top 5 insights from Integrated Marketing | Lean Back 2.0 - 0 views

www.economistgroup.com/...ghts-from-integrated-marketing

economist brand_publishers integrated_marketing

shared by Antony Mayfield on 18 Sep 12 - No Cached
  • I spoke to Samantha Silberberg, integrated marketing manager, and Patrick McIntee, senior marketing manager, in The Economist Group’s integrated marketing department about the top
  • Advertisers are creating their own content in-house, and requesting it from media companies. So much of advertising today is about relinquishing control of brand image, but white-label content [content produced by media companies that advertisers rebrand to appear as their own] allows them to provide information that is valuable to readers while creating a positive brand image.
  • The truth is that many advertisers lack the time, skills, expertise and resources to produce effective white-label content. There is also still distrust from audiences towards companies that are not already content providers offering content.
Jason Ryan

How Instagram became the social network for tweens | Internet & Media - CNET News - 0 views

news.cnet.com/...-the-social-network-for-tweens

twitterfave instagram audience strategy socialmedia social_media digital

shared by Jason Ryan on 12 Sep 12 - No Cached
  • Jason Ryan on 12 Sep 12
     
    How Instagram became the social network for tweens http://t.co/5edLCxz4
Jason Ryan

MediaPost Publications Omnicom Launches Content Continuum To Optimize Brand Content 09/... - 0 views

www.mediapost.com/...continuum-to-optimize-bra.html

twitterfave Content_Marketing strategy marketing brand digital

shared by Jason Ryan on 12 Sep 12 - No Cached
  • Jason Ryan on 12 Sep 12
     
    SEO professional services gradually being replaced by content professional services http://t.co/qnBB1IyO
Jason Ryan

Home | Project Re: Brief by Google - 0 views

www.projectrebrief.com

twitterfave advertising google digital

shared by Jason Ryan on 12 Sep 12 - No Cached
  • Jason Ryan on 12 Sep 12
     
    http://t.co/YEafW3pM nice work by google again
Jason Ryan

Turning Customer Intelligence into Innovation - Scott Anthony - Harvard Business Review - 0 views

blogs.hbr.org/...ing_customer_intelligence.html

bigdata socbiz twitterfave strategy innovation customer intelligence

shared by Jason Ryan on 12 Sep 12 - No Cached
  • Jason Ryan on 12 Sep 12
     
    Turning Customer Intelligence into Innovation | @HarvardBiz http://t.co/jKfeYALg #bigdata + #socbiz = value HT @martin_beraud
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