augmented reality

Ogmento brings leadership from veterans of the entertainment industry into augmented reality development 

Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.

The AR scene was created using 3D models of the furniture that were animated with 3D modeling software and rendered with Flash and Papervision.

He distinguished AR content from video content because "it's rendered in real time as opposed to pre-rendered video

The markers were inserted into print

Proctor & Gamble used AR content to promote Always Infinity feminine pads

Twelp Force, a Twitter based tech service; the United States Postal Service used it to demonstrate Priority Mail Shipping boxes; Topps used it to showcase its playing cards; and Papa John's posted markers on its pizza boxes to play virtual cross country road trips

Viewing is limited because of the low number of Web cams

is a gimmick, but anything you can do to draw people's attention is valuable because consumers pay less and less attention to advertising these days

Kids and teens are very savvy, spending a lot of time in virtual environments with 3D dimensions, so we're pushing in that direction.

Seventeen, Star, Teen Vogue and a number of other women's magazines.

1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.

IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.

The key will be to marry new technologies with real customer needs in a simple to use way.