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Yan Thoinet

Augmented reality on Vimeo - 0 views

vimeo.com/6152106

augmented-reality AR Toolkit

shared by Yan Thoinet on 23 Aug 09 - Cached
  • exemple of using FLART (Flash Augmented Reality Toolkit) with FLARManager Framework
Yan Thoinet

MobiAD » Mobile Advertising News » IKEA Uses Mobile Augmented Reality To Enga... - 0 views

www.mobiadnews.com/?p=3829

augmented-reality ikea mindmatic ogilvy exemple

shared by Yan Thoinet on 25 Aug 09 - Cached
  • IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.
  • The beauty of the IKEA application is the simplicity and strong appeal of the basic proposition: wouldn’t it be nice if you could bring all these new furniture designs home to see how they might look in your own house.
  • To help overcome a customer’s lack of imagination, IKEA worked with Ogilvy and Mindmatic to design and build a mobile application that is a portable interior planning tool.
  • ...3 more annotations...
  • 1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.
  • IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.
  • The key will be to marry new technologies with real customer needs in a simple to use way.
Yan Thoinet

10 Things Your AR App Must Have to Succeed « The Future Digital Life - 0 views

thomaskcarpenter.com/...10-things-ar-app-succeed

augmented-reality demo exemple usage ***

shared by Yan Thoinet on 24 Aug 09 - Cached
  • Find a reason that augmented reality can be useful for your customers
  • 10 Things Your AR App Must Have to Succeed
Yan Thoinet

Olivier Audouze, Total Immersion "On assiste à une explosion de la réalité au... - 0 views

www.neteco.com/mersion-assiste-explosion.html

augmented-reality Total immersion

shared by Yan Thoinet on 10 Nov 09 - Cached
  • Notre technologie fonctionne sans marqueur et permet d'utiliser le packaging ou le produit lui-même sans avoir à imprimer un quelconque marqueur.
  • plate-forme à destination des développeurs d'applications.
  • Il s'est avéré que notre client a préféré l'usage de marqueurs dans ce contexte, pour donner un côté plus mystérieux et interpeler davantage l'acheteur potentiel.
  • ...1 more annotation...
  • Bien entendu, les technologies de vision sans marquer sont essentielle quand le packaging est défini et que l’on souhaite par exemple faire un application qui informe le client sur le contenu de la boîte
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