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Yan Thoinet

Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive | Inter... - 0 views

www.itvt.com/...-print-advertising-interactive

augmented-reality p&g

shared by Yan Thoinet on 21 Aug 09 - Cached
  • use augmented reality technology to make print ads for its Always Infinity brand
  • http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf. It invites visitors to print it out and then go to always.com/3D to "see a 3D magic trick."
  • (i.e. will feature a more ambitious use of augmented reality than the one described above
  • ...1 more annotation...
  • Seventeen, Star, Teen Vogue and a number of other women's magazines.
Yan Thoinet

untitled - 0 views

www.clickz.com/3634755

augmented-reality wallmart

shared by Yan Thoinet on 21 Aug 09 - Cached
  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
  • ...9 more annotations...
  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
  • The AR scene was created using 3D models of the furniture that were animated with 3D modeling software and rendered with Flash and Papervision.
  • He distinguished AR content from video content because "it's rendered in real time as opposed to pre-rendered video
  • The markers were inserted into print
  • Proctor & Gamble used AR content to promote Always Infinity feminine pads
  • Twelp Force, a Twitter based tech service; the United States Postal Service used it to demonstrate Priority Mail Shipping boxes; Topps used it to showcase its playing cards; and Papa John's posted markers on its pizza boxes to play virtual cross country road trips
  • Viewing is limited because of the low number of Web cams
  • is a gimmick, but anything you can do to draw people's attention is valuable because consumers pay less and less attention to advertising these days
  • Kids and teens are very savvy, spending a lot of time in virtual environments with 3D dimensions, so we're pushing in that direction.
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