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shared by Yan Thoinet on 25 Aug 09 - Cached

IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.
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The beauty of the IKEA application is the simplicity and strong appeal of the basic proposition: wouldn’t it be nice if you could bring all these new furniture designs home to see how they might look in your own house.
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To help overcome a customer’s lack of imagination, IKEA worked with Ogilvy and Mindmatic to design and build a mobile application that is a portable interior planning tool.
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1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.
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IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.
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The key will be to marry new technologies with real customer needs in a simple to use way.
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