Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive | Inter... - 0 views
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use augmented reality technology to make print ads for its Always Infinity brand
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http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf. It invites visitors to print it out and then go to always.com/3D to "see a 3D magic trick."
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(i.e. will feature a more ambitious use of augmented reality than the one described above
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