it released a new version last week that added an AR overlay that displays information about Paris businesses
Developers and AR-watchers have believed that no AR apps would be able to go live in the iTunes App Store until the next version of the iPhone OS is released in Fall.
Layar takes the sort of GPS POI data in current map-based apps, like ATMs, houses for sale, or nearby hotspots, and displays them overlaid on the landscape as seen through the camera lens.
A magnetometer, used to power Apple's compass app and future turn-by-turn navigation software in the 3G S, would also be necessary (Android phones have compasses already).
Nice video, "mash-up" of "on-line" data made available while on the moove but what is the advantage of AR on a mobile for this type of use versus this information being read on a a simple (google) map on your iphone?
Mobile AR is especially popular in places such as Europe, Japan, and Korea
Much of the activity in the U.S. has happened since August, following the June release of the iPhone 3GS, which includes technology that helps determine the user's location -- a key ingredient in AR apps.
some augmented reality applications will come pre-loaded on smartphones
enough interoperability to be able to include Android, iPhone, Blackberry, Palm and computer users all together, no matter which AR client they happen to be using
many big companies and organisations, especially for advertising campaigns
more handy is the Wikitude app, also for Android handsets, that turns Wikipedia into a location-based service
Say goodbye to tour guides...
Eye Toy camera for PlayStation 2 was probably one of the first commercially available AR games
Eye of Judgement for PS3 making use of the PS3 webcam to bring to life a turn-based card game
Sekai Camera for the iPhone
Google Street View on Android phones is also an example of AR in use. Thanks to a built-in compass, Google satellites can see where you are and even which way you're facing, to bring up the relevant Street View image.
SecondSight shows how AR could become a much bigger resource in the future, especially for printed ads
truly mobile-centric ways to present information and entertainment using your handset's camera and GPS
Point & Find AR application
make money from AR
travel guides and review listings
making them free will hugely increase uptake and where possible spur more user-generated content
money is most likely to come from advertising
who will sell the ads, how much brands will pay, and whether it will annoy users
Many of the companies developing AR apps are small, innovative startups who don't need to turn a profit just yet. They're exploring what's capable with this kind of technology.
when Apple opens the floodgates for iPhone AR apps
prove the business case for users paying for this kind of technology, and/or for advertisers getting involved.