Augmented Reality - Bigger than the Web: Second Interview with Robert Rice fr... - 0 views
-
Mobile AR is going to be bigger than the web
-
emerging sector needs aggressive investment with long term returns
-
We need smart VCs to jump in now and do it right
- ...21 more annotations...
-
Fourth, AR has the potential to create a few hundred thousand jobs and entirely new professions
-
Don’t be misguided by the gimmicky marketing applications now
-
long term implications for smart cities, green tech, education, entertainment, and global industry.
-
Fundraising has been extra difficult, mostly because people are just now beginning to see the potential in AR, but that is still colored by perceptions based on a lot of the gimmicky AR ad campaigns out there.
-
agreement from a new venture fund in Europe
-
If all goes well, we hope to debut our first public demo at ISMAR 2009 in Orlando to select individuals and a few press folks. We might release a few viral videos before then that are conceptual and about what we are building in the long run, but that depends on how things go over the next several weeks.
-
We are also very active in looking for and building strategic partnerships and relationships with other companies, and this is not restricted to the augmented reality or mobile sector.
-
We are doing typical contract work and custom AR solutions to keep the cash flow going and build up the corporate resume a bit.
-
browser type AR like Wikitude and Layar which are not in the purist sense AR ‘cos they do not have graphics tightly linked to physical world
-
Some people prefer a narrow and limiting view (3D overlaid on video), but I think in terms of the market and the end-user, it is better to have a wider definition. In that sense, AR is purely the blend of real and virtual, with or without full 3D overlaid on video. If we go with that, then Wikitude, Layar, Sekai, NRU, and others all fit into the AR definition.
-
they should be trying to get people to create content that they can share and browse.
-
someone using Layar is not going to see anything that is designed for Sekai or Wikitude
-
someone using Wikitude can see the same thing that someone using Layar or Sekai camera is seeing (provided they are in the same physical location
-
While we are working on our own client side technologies that we hope will be useful and integrated with every mobile device and AR browser out there, our core focus is on connecting everything and everyone together, and facilitating the growth of the industry with the tools to create content, applications, and so forth.
-
read Dream Park, Rainbows End, and The Diamond Age
-
We will probably launch a website soon for people to start signing up and building a community
-
build the infrastructure for the global augmented reality network.
-
If Neogence does its job right, anything you create using ARtoolkit, Unifeye, or Imagination would be applications you could ultimately link to, integrate with, or deploy on or through, what we are building, and not be tied to a specific set of hardware, browser, or walled garden
-
You mention Neogence is going to provide a platform for platforms
-
For the most part, I think that if the end-user creates something, they should own it and have control over it.
-
Amazon recently wiped every copy of George Orwell’s 1984 from all Kindle devices.