Skip to main content

Home/ augmented reality/ Group items tagged press

Rss Feed Group items tagged

Yan Thoinet

Augmented Reality - Bigger than the Web: Second Interview with Robert Rice fr... - 0 views

  • Mobile AR is going to be bigger than the web
  • emerging sector needs aggressive investment with long term returns
  • We need smart VCs to jump in now and do it right
  • ...21 more annotations...
  • Fourth, AR has the potential to create a few hundred thousand jobs and entirely new professions
  • Don’t be misguided by the gimmicky marketing applications now
  • long term implications for smart cities, green tech, education, entertainment, and global industry.
  • Fundraising has been extra difficult, mostly because people are just now beginning to see the potential in AR, but that is still colored by perceptions based on a lot of the gimmicky AR ad campaigns out there.
  • agreement from a new venture fund in Europe
  • If all goes well, we hope to debut our first public demo at ISMAR 2009 in Orlando to select individuals and a few press folks. We might release a few viral videos before then that are conceptual and about what we are building in the long run, but that depends on how things go over the next several weeks.
  • We are also very active in looking for and building strategic partnerships and relationships with other companies, and this is not restricted to the augmented reality or mobile sector.
  • We are doing typical contract work and custom AR solutions to keep the cash flow going and build up the corporate resume a bit.
  • browser type AR like Wikitude and Layar which are not in the purist sense AR ‘cos they do not have graphics tightly linked to physical world
  • Some people prefer a narrow and limiting view (3D overlaid on video), but I think in terms of the market and the end-user, it is better to have a wider definition. In that sense, AR is purely the blend of real and virtual, with or without full 3D overlaid on video. If we go with that, then Wikitude, Layar, Sekai, NRU, and others all fit into the AR definition.
  • they should be trying to get people to create content that they can share and browse.
  • someone using Layar is not going to see anything that is designed for Sekai or Wikitude
  • someone using Wikitude can see the same thing that someone using Layar or Sekai camera is seeing (provided they are in the same physical location
  • While we are working on our own client side technologies that we hope will be useful and integrated with every mobile device and AR browser out there, our core focus is on connecting everything and everyone together, and facilitating the growth of the industry with the tools to create content, applications, and so forth.
  • read Dream Park, Rainbows End, and The Diamond Age
  • We will probably launch a website soon for people to start signing up and building a community
  • build the infrastructure for the global augmented reality network.
  • If Neogence does its job right, anything you create using ARtoolkit, Unifeye, or Imagination would be applications you could ultimately link to, integrate with, or deploy on or through, what we are building, and not be tied to a specific set of hardware, browser, or walled garden
  • You mention Neogence is going to provide a platform for platforms
  • For the most part, I think that if the end-user creates something, they should own it and have control over it.
  • Amazon recently wiped every copy of George Orwell’s 1984 from all Kindle devices.
Yan Thoinet

FT.com | Tech Blog | Augmented reality comes to the FT - 0 views

  • A “marker” on a printed page can be “read” by a webcam-enabled personal computer a bit like a barcode. A three-dimensional virtual object appears on the screen, suspended like a hologram over the image of the page.
  • It’s about creating buzz and getting people involved
  • technology may provide a golden opportunity to raise the profile and the value of marketing activity within many companies and industry sectors, providing clear and significant ROI and creating excitement and interest in brands
  • ...3 more annotations...
  • I doubt many consumers will take the time to go through the entire exercise just to see some 3D trick
  • your average consumer just isn't going to take the time out of their hectic schedule to jump through the hoops required here for very little benefit to them
  • Clients don't need "buzz"; they need sales
Yan Thoinet

Facebook | Augmented Reality : To Ride The AR Hype or Avoid It? - 0 views

  • Develop either your own AR tech or unique implementation of existing tech
  • open source toolkit is already available
  • Following this rule will present the company as being more legitimate than those just looking to get some press.
  • ...2 more annotations...
  • In fact, I’m confident that the really exciting implementations, over the next few months, will be a mixing of object/marker recognition based AR with social networking tech.
  • TAT’s Augmented ID
Yan Thoinet

Youth magazine puts out augmented reality edition - Brand Republic News - Brand Republic - 0 views

  • publishing an issue featuring augmented reality content supplementing its editorial
Yan Thoinet

Press Releases - Campaign successes prove consumer demand for augmented reality - 0 views

  • Campaign successes highlight consumer demand for augmented reality
  • “The length of time people are staying on our clients’ websites is a key indicator of the influence that augmented reality is having already.
  • YouTube hits that our campaigns are currently generating,
  • ...4 more annotations...
  • three weeks of the pre-movie marketing launch
  • which now works on Symbian and Windows mobile, with Android and the iPhone soon to follow
  • potential for the technology to be built into glasses and for new forms of mass communication using personal AR projector systems…
  • D’Fusion® technology
Yan Thoinet

Esquire looks to energize print with 3D animation | KEPR CBS 19 - News, Weather and Spo... - 0 views

  • I felt like a caveman seeing fire for the first time," says David Curcurito, the magazine's art director.
  • The issue will be available nationally by Nov. 16
  • It may be the future of print or just a dying medium's last desperate grab at attention as the Internet swallows more of peoples' time.
  • ...7 more annotations...
  • Time Inc. has tested personalized magazines that allow readers to mix and match sections from eight different titles.
  • Good Housekeeping and Cosmopolitan.
  • Esquire Editor-in-Chief David Granger acknowledged the issue is costing more than usual to put together.
  • absorbing some of the expense by agreeing to buy space for two "augmented reality" advertisements in the issue.
  • The magazine's regular "Funny Joke from a Beautiful Woman," feature gets a new twist from actress Gillian Jacobs in a gray nighty. She'll tell a second, "dirtier" joke should readers return after midnight.
  • I think of it as kind of our job to show people the strength of our medium."
  • But that still leaves Esquire and the rest of the business in a waiting game to see if advertisers return as the recession eases.
1 - 7 of 7
Showing 20 items per page