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Yan Thoinet

MobiAD » Mobile Advertising News » IKEA Uses Mobile Augmented Reality To Enga... - 0 views

www.mobiadnews.com/?p=3829

augmented-reality ikea mindmatic ogilvy exemple

shared by Yan Thoinet on 25 Aug 09 - Cached
  • IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.
  • The beauty of the IKEA application is the simplicity and strong appeal of the basic proposition: wouldn’t it be nice if you could bring all these new furniture designs home to see how they might look in your own house.
  • To help overcome a customer’s lack of imagination, IKEA worked with Ogilvy and Mindmatic to design and build a mobile application that is a portable interior planning tool.
  • ...3 more annotations...
  • 1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.
  • IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.
  • The key will be to marry new technologies with real customer needs in a simple to use way.
Yan Thoinet

17 fields of Augmented Reality Applications | Agora Media Group Blog - Travel Industry,... - 0 views

agoramedia.co.uk/...augmented-reality-applications

shared by Yan Thoinet on 22 Sep 09 - Cached
  • Yan Thoinet on 22 Sep 09
     
    17 fields of Augmented Reality Applications
Yan Thoinet

Augmented Reality - Bigger than the Web: Second Interview with Robert Rice fr... - 0 views

www.ugotrade.com/...rice-from-neogence-enterprises

augmented-reality

shared by Yan Thoinet on 22 Aug 09 - Cached
  • Mobile AR is going to be bigger than the web
  • emerging sector needs aggressive investment with long term returns
  • We need smart VCs to jump in now and do it right
  • ...21 more annotations...
  • Fourth, AR has the potential to create a few hundred thousand jobs and entirely new professions
  • Don’t be misguided by the gimmicky marketing applications now
  • long term implications for smart cities, green tech, education, entertainment, and global industry.
  • Fundraising has been extra difficult, mostly because people are just now beginning to see the potential in AR, but that is still colored by perceptions based on a lot of the gimmicky AR ad campaigns out there.
  • agreement from a new venture fund in Europe
  • If all goes well, we hope to debut our first public demo at ISMAR 2009 in Orlando to select individuals and a few press folks. We might release a few viral videos before then that are conceptual and about what we are building in the long run, but that depends on how things go over the next several weeks.
  • We are also very active in looking for and building strategic partnerships and relationships with other companies, and this is not restricted to the augmented reality or mobile sector.
  • We are doing typical contract work and custom AR solutions to keep the cash flow going and build up the corporate resume a bit.
  • browser type AR like Wikitude and Layar which are not in the purist sense AR ‘cos they do not have graphics tightly linked to physical world
  • Some people prefer a narrow and limiting view (3D overlaid on video), but I think in terms of the market and the end-user, it is better to have a wider definition. In that sense, AR is purely the blend of real and virtual, with or without full 3D overlaid on video. If we go with that, then Wikitude, Layar, Sekai, NRU, and others all fit into the AR definition.
  • they should be trying to get people to create content that they can share and browse.
  • someone using Layar is not going to see anything that is designed for Sekai or Wikitude
  • someone using Wikitude can see the same thing that someone using Layar or Sekai camera is seeing (provided they are in the same physical location
  • While we are working on our own client side technologies that we hope will be useful and integrated with every mobile device and AR browser out there, our core focus is on connecting everything and everyone together, and facilitating the growth of the industry with the tools to create content, applications, and so forth.
  • read Dream Park, Rainbows End, and The Diamond Age
  • We will probably launch a website soon for people to start signing up and building a community
  • build the infrastructure for the global augmented reality network.
  • If Neogence does its job right, anything you create using ARtoolkit, Unifeye, or Imagination would be applications you could ultimately link to, integrate with, or deploy on or through, what we are building, and not be tied to a specific set of hardware, browser, or walled garden
  • You mention Neogence is going to provide a platform for platforms
  • For the most part, I think that if the end-user creates something, they should own it and have control over it.
  • Amazon recently wiped every copy of George Orwell’s 1984 from all Kindle devices.
Yan Thoinet

10 applications concrètes de la Réalité Augmentée | Le Publigeekaire - 0 views

publigeekaire.com/...cretes-de-la-realite-augmentee

augmented-reality publicité

shared by Yan Thoinet on 16 Aug 09 - No Cached
  • domaines : jeux vidéo, publicité, cinéma, télévision, industries, médical…
Yan Thoinet

16 Top Augmented Reality Business Models | PERSONALIZE MEDIA - 0 views

www.personalizemedia.com/mented-reality-business-models

augmented-reality applications

shared by Yan Thoinet on 14 Sep 09 - Cached
  • 16 Top Augmented Reality Business Models
  • try to categorise the many types of business Augmented Reality apps appearing in the market and to try to identify opportunities.
  • There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging
  • ...4 more annotations...
  • unlike say virtual worlds which suffered from too much early hype, these apps are much more accessible to anyone with a decent smart phone, up to date games console or computer with webcam – there is a big difference.
  • screens, floors, walls etc that respond to the touch of people in them providing them with virtual real time information or collaboration
  • Based on detailed GPS or triangulation location & position/view of the camera/device
  • can overlay information precisely
Yan Thoinet

Quel avenir pour la réalité augmentée ? | Shadows.fr - 0 views

www.shadows.fr/...realite-augmentee-ar-avenir

augmented-reality applications

shared by Yan Thoinet on 27 Aug 09 - Cached
  • une aide à la navigation dans le métro ou un wiki géolocalisé permettant d'obtenir des informations sur les lieux qui vous entourent
  • plutôt sur les applications qui apporteront une réelle utilité au quotidien pour les utilisateurs
Yan Thoinet

Augmented reality apps have buzz, but what about the biz models? | Mobile Content | New... - 0 views

www.mobile-ent.biz/...-but-what-about-the-biz-models

augmented-reality BusinessModel applications acteurs-du-marche

shared by Yan Thoinet on 18 Aug 09 - Cached
  • what about the biz models
  • making money from them will be the challenge.
  • overlaying data on handsets' camera feeds.
  • ...15 more annotations...
  • AR travel guide
  • Kweekies
  • Acrossair
  • TwittARound
  • truly mobile-centric ways to present information and entertainment using your handset's camera and GPS
  • Point & Find AR application
  • make money from AR
  • travel guides and review listings
  • making them free will hugely increase uptake and where possible spur more user-generated content
  • money is most likely to come from advertising
  • who will sell the ads, how much brands will pay, and whether it will annoy users
  • Many of the companies developing AR apps are small, innovative startups who don't need to turn a profit just yet. They're exploring what's capable with this kind of technology.
  • when Apple opens the floodgates for iPhone AR apps
  • prove the business case for users paying for this kind of technology, and/or for advertisers getting involved.
  • Layar
Yan Thoinet

Augmented Reality, Mixed, software, product, systems, solutions, consulting, applicatio... - 0 views

www.metaio.com

augmented-reality metaio actors

shared by Yan Thoinet on 26 Aug 09 - Cached
  • metaio develops software products for systems driven by visual interaction in both real and virtual worlds
Yan Thoinet

Augmented reality - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Augmented_reality

augmented-reality wikipedia

shared by Yan Thoinet on 16 Aug 09 - Cached
  • AR to promote a new product via an interactive, web-based AR application
Yan Thoinet

ARToolKit Home Page - 0 views

www.hitl.washington.edu/artoolkit

augmented-reality ARtoolkit

shared by Yan Thoinet on 26 Aug 09 - Cached
  • One of the key difficulties in developing Augmented Reality applications is the problem of tracking the users viewpoint.
  • Human Interface Technology Laboratory
Yan Thoinet

Google Reader (1000+) - 0 views

www.google.com/...rss.xml

augmented-reality mobile

shared by Yan Thoinet on 22 Aug 09 - No Cached
  • a flurry of competing platforms, browsers, devices,
  • Eventually some type of protocol that governs how the data is all sorted out will win, and there will be tons of tools, apps, SDKs, and APIs to create content and other apps
  • where you need to download some custom application every time you want to experience new content.
  • ...2 more annotations...
  • AR is something new and it will be the centerpiece of a convergence of a multitude of other technologies
  • I’m starting to see polygons floating in front of my eyes.
Yan Thoinet

Réalité augmentée : nouveauté chez Total Immersion et plugin SketchUp | Shado... - 0 views

www.shadows.fr/...dia-sketchup-realite-augmentee

augmented-reality application Total immersion

shared by Yan Thoinet on 22 Aug 09 - Cached
  • Total Immersion, société française spécialisée dans les solutions de réalité augmentée, vient de lancer un nouveau produit, à destination des équipes commerciales et merchandising.
  • on le devine, est de faire jouer le client potentiel avec le produit et de mieux capter son attention.
Yan Thoinet

Ooh-tv - L'actualité du digital signage - 0 views

fr.ooh-tv.com/...ente-pour-laffichage-dynamique

augmented-reality affichage dynamique

shared by Yan Thoinet on 18 Aug 09 - Cached
  • YDreams rejoint le Augmented Reality Consortium – ou l’importance de la réalité augmentée pour l’affichage dynamique
  • intégrant ces technologies dans de nouvelles applications outdoor ou retail,
Yan Thoinet

Augmented reality app running on iPhone | Think Artificial - 0 views

www.thinkartificial.org/...augmented-reality-iphone

augmented-reality maps

shared by Yan Thoinet on 07 Sep 09 - Cached
  • Maps-based application; possibly one that displays landmark-labels.
Yan Thoinet

2008 Wrap up: Top 5 Augmented Reality Holiday Greetings - 0 views

gamesalfresco.com/...nted-reality-holiday-greetings

augmented-reality applications

shared by Yan Thoinet on 27 Aug 09 - Cached
  • Yan Thoinet on 27 Aug 09
     
    2008 Wrap up: Top 5 Augmented Reality Holiday Greetings
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