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Yan Thoinet

MobiAD » Mobile Advertising News » IKEA Uses Mobile Augmented Reality To Enga... - 0 views

www.mobiadnews.com/?p=3829

augmented-reality ikea mindmatic ogilvy exemple

shared by Yan Thoinet on 25 Aug 09 - Cached
  • IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.
  • The beauty of the IKEA application is the simplicity and strong appeal of the basic proposition: wouldn’t it be nice if you could bring all these new furniture designs home to see how they might look in your own house.
  • To help overcome a customer’s lack of imagination, IKEA worked with Ogilvy and Mindmatic to design and build a mobile application that is a portable interior planning tool.
  • ...3 more annotations...
  • 1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.
  • IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.
  • The key will be to marry new technologies with real customer needs in a simple to use way.
Yan Thoinet

Wireless Tech - Augmented Reality Goes Mobile - 0 views

www.mobile-tech-today.com/story.xhtml

augmented-reality mobile iphone

shared by Yan Thoinet on 06 Nov 09 - Cached
  • Augmented Reality Goes Mobile
  • content that has been tagged with geographic information.
  • expected 600,000 by the end of 2009,
  • ...3 more annotations...
  • Mobile AR is especially popular in places such as Europe, Japan, and Korea
  • Much of the activity in the U.S. has happened since August, following the June release of the iPhone 3GS, which includes technology that helps determine the user's location -- a key ingredient in AR apps.
  • some augmented reality applications will come pre-loaded on smartphones
Yan Thoinet

Solutions - D'Fusion Mobile - 0 views

www.t-immersion.com/en,mobility,35.html

augmented-reality mobile int13

shared by Yan Thoinet on 22 Sep 09 - Cached
  • D’Fusion® platform to mobile devices
  • operate seamlessly on Symbian and Windows devices, with iPhone and Android
Yan Thoinet

Augmented reality apps have buzz, but what about the biz models? | Mobile Content | New... - 0 views

www.mobile-ent.biz/...-but-what-about-the-biz-models

augmented-reality BusinessModel applications acteurs-du-marche

shared by Yan Thoinet on 18 Aug 09 - Cached
  • what about the biz models
  • making money from them will be the challenge.
  • overlaying data on handsets' camera feeds.
  • ...15 more annotations...
  • AR travel guide
  • Kweekies
  • Acrossair
  • TwittARound
  • truly mobile-centric ways to present information and entertainment using your handset's camera and GPS
  • Point & Find AR application
  • make money from AR
  • travel guides and review listings
  • making them free will hugely increase uptake and where possible spur more user-generated content
  • money is most likely to come from advertising
  • who will sell the ads, how much brands will pay, and whether it will annoy users
  • Many of the companies developing AR apps are small, innovative startups who don't need to turn a profit just yet. They're exploring what's capable with this kind of technology.
  • when Apple opens the floodgates for iPhone AR apps
  • prove the business case for users paying for this kind of technology, and/or for advertisers getting involved.
  • Layar
Yan Thoinet

Mobile Augmented Reality boosting Proximity Marketing | Agora Media Group Blog - Travel... - 0 views

agoramedia.co.uk/...y-boosting-proximity-marketing

augmented-reality proximity marketing

shared by Yan Thoinet on 06 Oct 09 - Cached
  • localized wireless distribution of advertising content associated with a particular place
  • disadvantages of conventional proximity marketing
  • Messages can be perceived as irrelevant and spam, users can receive too many promotional messages
  • ...4 more annotations...
  • Mobile Augmented Reality makes it possible what users want to see and when they want to see the information
  • it becomes more of a pull mechanism instead of a push mechanism
  • pull mechanism increases relevancy towards the users
  • user shows -initial- interest and decides what message can be further explored and not.
Yan Thoinet

Read Mobile Augmented Reality & Social Media - 0 views

edouardbreine.com/...-media-marketing-opportunities

augmented-reality social

shared by Yan Thoinet on 06 Nov 09 - Cached
  • Yan Thoinet on 06 Nov 09
     
    "Mobile Augmented Reality & Social Media"
Yan Thoinet

Augmented Reality - Bigger than the Web: Second Interview with Robert Rice fr... - 0 views

www.ugotrade.com/...rice-from-neogence-enterprises

augmented-reality

shared by Yan Thoinet on 22 Aug 09 - Cached
  • Mobile AR is going to be bigger than the web
  • emerging sector needs aggressive investment with long term returns
  • We need smart VCs to jump in now and do it right
  • ...21 more annotations...
  • Fourth, AR has the potential to create a few hundred thousand jobs and entirely new professions
  • Don’t be misguided by the gimmicky marketing applications now
  • long term implications for smart cities, green tech, education, entertainment, and global industry.
  • Fundraising has been extra difficult, mostly because people are just now beginning to see the potential in AR, but that is still colored by perceptions based on a lot of the gimmicky AR ad campaigns out there.
  • agreement from a new venture fund in Europe
  • If all goes well, we hope to debut our first public demo at ISMAR 2009 in Orlando to select individuals and a few press folks. We might release a few viral videos before then that are conceptual and about what we are building in the long run, but that depends on how things go over the next several weeks.
  • We are also very active in looking for and building strategic partnerships and relationships with other companies, and this is not restricted to the augmented reality or mobile sector.
  • We are doing typical contract work and custom AR solutions to keep the cash flow going and build up the corporate resume a bit.
  • browser type AR like Wikitude and Layar which are not in the purist sense AR ‘cos they do not have graphics tightly linked to physical world
  • Some people prefer a narrow and limiting view (3D overlaid on video), but I think in terms of the market and the end-user, it is better to have a wider definition. In that sense, AR is purely the blend of real and virtual, with or without full 3D overlaid on video. If we go with that, then Wikitude, Layar, Sekai, NRU, and others all fit into the AR definition.
  • they should be trying to get people to create content that they can share and browse.
  • someone using Layar is not going to see anything that is designed for Sekai or Wikitude
  • someone using Wikitude can see the same thing that someone using Layar or Sekai camera is seeing (provided they are in the same physical location
  • While we are working on our own client side technologies that we hope will be useful and integrated with every mobile device and AR browser out there, our core focus is on connecting everything and everyone together, and facilitating the growth of the industry with the tools to create content, applications, and so forth.
  • read Dream Park, Rainbows End, and The Diamond Age
  • We will probably launch a website soon for people to start signing up and building a community
  • build the infrastructure for the global augmented reality network.
  • If Neogence does its job right, anything you create using ARtoolkit, Unifeye, or Imagination would be applications you could ultimately link to, integrate with, or deploy on or through, what we are building, and not be tied to a specific set of hardware, browser, or walled garden
  • You mention Neogence is going to provide a platform for platforms
  • For the most part, I think that if the end-user creates something, they should own it and have control over it.
  • Amazon recently wiped every copy of George Orwell’s 1984 from all Kindle devices.
Yan Thoinet

Facebook | Recherche - 0 views

www.facebook.com/search

augmented-reality mobile hype

shared by Yan Thoinet on 25 Aug 09 - Cached
  • Layar is a Reality Browser, which means it displays real time digital meta data on top of the physical world around you, as seen through the camera of your mobile phone.
  • think about all the ways we could use AR to provide real value to consumers.
  • The problem, as it turns out, is not with the software that’s being developed (as I firmly believe that companys like Layar deserve a serious “hat-tip” for pushing the industry forward) but with the hardware (i.e. the phones
  • ...1 more annotation...
  • The fact is, even in the best conditions (please note the word “best”), civilian GPS is accurate up to 50 feet.
Yan Thoinet

Google Reader (1000+) - 0 views

www.google.com/...rss.xml

augmented-reality mobile

shared by Yan Thoinet on 22 Aug 09 - No Cached
  • a flurry of competing platforms, browsers, devices,
  • Eventually some type of protocol that governs how the data is all sorted out will win, and there will be tons of tools, apps, SDKs, and APIs to create content and other apps
  • where you need to download some custom application every time you want to experience new content.
  • ...2 more annotations...
  • AR is something new and it will be the centerpiece of a convergence of a multitude of other technologies
  • I’m starting to see polygons floating in front of my eyes.
Yan Thoinet

17 fields of Augmented Reality Applications | Agora Media Group Blog - Travel Industry,... - 0 views

agoramedia.co.uk/...augmented-reality-applications

shared by Yan Thoinet on 22 Sep 09 - Cached
  • Yan Thoinet on 22 Sep 09
     
    17 fields of Augmented Reality Applications
Yan Thoinet

Augmented reality: iPhone 3G S killer app? | Crave - CNET - 0 views

news.cnet.com/8301-17938_105-10266380-1.html

augmented-reality layar mobile iphone

shared by Yan Thoinet on 02 Sep 09 - Cached
  • Augmented reality: iPhone 3G S killer app?
  • Layar takes the sort of GPS POI data in current map-based apps, like ATMs, houses for sale, or nearby hotspots, and displays them overlaid on the landscape as seen through the camera lens.
  • A magnetometer, used to power Apple's compass app and future turn-by-turn navigation software in the 3G S, would also be necessary (Android phones have compasses already).
Yan Thoinet

5 things you need to know about augmented reality - technology news - Stuff.tv - 0 views

stuff.tv/...12365

augmented-reality

shared by Yan Thoinet on 01 Sep 09 - No Cached
  • 5 things you need to know about augmented reality
  • 5 things you need to know about augmented reality
  • it is the number of mobile phone apps utilising it that have really pushed the tech into the limelight
  • ...8 more annotations...
  • many big companies and organisations, especially for advertising campaigns
  • more handy is the Wikitude app, also for Android handsets, that turns Wikipedia into a location-based service
  • Say goodbye to tour guides...
  • Eye Toy camera for PlayStation 2 was probably one of the first commercially available AR games
  • Eye of Judgement for PS3 making use of the PS3 webcam to bring to life a turn-based card game
  • Sekai Camera for the iPhone
  • Google Street View on Android phones is also an example of AR in use. Thanks to a built-in compass, Google satellites can see where you are and even which way you're facing, to bring up the relevant Street View image.
  • SecondSight shows how AR could become a much bigger resource in the future, especially for printed ads
Yan Thoinet

Is Augmented Reality Garbage or Golden? - 0 views

www.readwriteweb.com/...ity_garbage_or_golden_poll.php

augmented-reality status

shared by Yan Thoinet on 27 Aug 09 - Cached
  • technology that displays layers of data on top of our view of physical reality through mobile phone cameras, projected images and webcams.
  • AR browsers like Layar and Wikitude are like Gopher was in 1991 -- early, geeky, not a lot of content, not a great experience...but watch what happens next.
  • It confirms to me there are no useful AR apps right now, and also that the feasible apps are very limited, because they all seem kind of similar to one another.
  • ...4 more annotations...
  • It's just so much easier for me to use an ordinary browser map application and see all the locations of interest for any conceivable query than to mess around with a phone's camera.
  • you really need a lightweight high-res infinite-battery HMD with meter-accuracy location for it to make much sense to me -- snapping photos through a cellphone and looking at crappy low-res decorations on the result seems very weak to me, especially given the error scale of GPS
  • there may be some special purpose AR apps in the short term that are useful and effective for narrow uses
  • low-tech AR
Yan Thoinet

8 awesome augmented reality apps for iPhone | News | TechRadar UK - 0 views

www.techradar.com/...reality-apps-for-iphone-639263

augmented-reality iphone Apps

shared by Yan Thoinet on 30 Sep 09 - Cached
  • mation about venues such as coffee houses
  • For example, point the iPhone at a shop and it will tell you what it sells and give you its phone number.
  • It utilises the clever Flickr face recognition tech
Yan Thoinet

iPhone 3GS Augmented Reality on Vimeo - 0 views

vimeo.com/5645243

augmented-reality iphone geolocation

shared by Yan Thoinet on 03 Nov 09 - Cached
  • Yan Thoinet on 03 Nov 09
     
    Nice video, "mash-up" of "on-line" data made available while on the moove but what is the advantage of AR on a mobile for this type of use versus this information being read on a a simple (google) map on your iphone?
Yan Thoinet

Why Aren't VCs Backing Augmented Reality? - 0 views

www.readwriteweb.com/..._backing_augmented_reality.php

augmented-reality VC BusinessModel

shared by Yan Thoinet on 31 Oct 09 - Cached
  • Why Aren't VCs Backing Augmented Reality?
  • could be the web browser of the future
  • is catching mass market interest fast -
  • ...2 more annotations...
  • marker-based 3D "holograms"
  • Mobile AR, the implementation most accessible to consumers today, is a little disappointing to use once you get past the initial Wow-factor.
Yan Thoinet

Press Releases - Campaign successes prove consumer demand for augmented reality - 0 views

www.socialmediaportal.com/...and-for-augmented-reality.aspx

augmented reality

shared by Yan Thoinet on 06 Nov 09 - Cached
  • Campaign successes highlight consumer demand for augmented reality
  • “The length of time people are staying on our clients’ websites is a key indicator of the influence that augmented reality is having already.
  • YouTube hits that our campaigns are currently generating,
  • ...4 more annotations...
  • three weeks of the pre-movie marketing launch
  • which now works on Symbian and Windows mobile, with Android and the iPhone soon to follow
  • potential for the technology to be built into glasses and for new forms of mass communication using personal AR projector systems…
  • D’Fusion® technology
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