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Yan Thoinet

Augmented Reality - Bigger than the Web: Second Interview with Robert Rice fr... - 0 views

  • Mobile AR is going to be bigger than the web
  • emerging sector needs aggressive investment with long term returns
  • We need smart VCs to jump in now and do it right
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  • Fourth, AR has the potential to create a few hundred thousand jobs and entirely new professions
  • Don’t be misguided by the gimmicky marketing applications now
  • long term implications for smart cities, green tech, education, entertainment, and global industry.
  • Fundraising has been extra difficult, mostly because people are just now beginning to see the potential in AR, but that is still colored by perceptions based on a lot of the gimmicky AR ad campaigns out there.
  • agreement from a new venture fund in Europe
  • If all goes well, we hope to debut our first public demo at ISMAR 2009 in Orlando to select individuals and a few press folks. We might release a few viral videos before then that are conceptual and about what we are building in the long run, but that depends on how things go over the next several weeks.
  • We are also very active in looking for and building strategic partnerships and relationships with other companies, and this is not restricted to the augmented reality or mobile sector.
  • We are doing typical contract work and custom AR solutions to keep the cash flow going and build up the corporate resume a bit.
  • browser type AR like Wikitude and Layar which are not in the purist sense AR ‘cos they do not have graphics tightly linked to physical world
  • Some people prefer a narrow and limiting view (3D overlaid on video), but I think in terms of the market and the end-user, it is better to have a wider definition. In that sense, AR is purely the blend of real and virtual, with or without full 3D overlaid on video. If we go with that, then Wikitude, Layar, Sekai, NRU, and others all fit into the AR definition.
  • they should be trying to get people to create content that they can share and browse.
  • someone using Layar is not going to see anything that is designed for Sekai or Wikitude
  • someone using Wikitude can see the same thing that someone using Layar or Sekai camera is seeing (provided they are in the same physical location
  • While we are working on our own client side technologies that we hope will be useful and integrated with every mobile device and AR browser out there, our core focus is on connecting everything and everyone together, and facilitating the growth of the industry with the tools to create content, applications, and so forth.
  • read Dream Park, Rainbows End, and The Diamond Age
  • We will probably launch a website soon for people to start signing up and building a community
  • build the infrastructure for the global augmented reality network.
  • If Neogence does its job right, anything you create using ARtoolkit, Unifeye, or Imagination would be applications you could ultimately link to, integrate with, or deploy on or through, what we are building, and not be tied to a specific set of hardware, browser, or walled garden
  • You mention Neogence is going to provide a platform for platforms
  • For the most part, I think that if the end-user creates something, they should own it and have control over it.
  • Amazon recently wiped every copy of George Orwell’s 1984 from all Kindle devices.
Yan Thoinet

YouTube - Gamaray: 3D Augmented Reality Browser (video 1) - 0 views

  • Gamaray: 3D Augmented Reality Browser (video 1)
Yan Thoinet

Is Augmented Reality Garbage or Golden? - 0 views

  • technology that displays layers of data on top of our view of physical reality through mobile phone cameras, projected images and webcams.
  • AR browsers like Layar and Wikitude are like Gopher was in 1991 -- early, geeky, not a lot of content, not a great experience...but watch what happens next.
  • It confirms to me there are no useful AR apps right now, and also that the feasible apps are very limited, because they all seem kind of similar to one another.
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  • It's just so much easier for me to use an ordinary browser map application and see all the locations of interest for any conceivable query than to mess around with a phone's camera.
  • you really need a lightweight high-res infinite-battery HMD with meter-accuracy location for it to make much sense to me -- snapping photos through a cellphone and looking at crappy low-res decorations on the result seems very weak to me, especially given the error scale of GPS
  • there may be some special purpose AR apps in the short term that are useful and effective for narrow uses
  • low-tech AR
Yan Thoinet

Google Reader (1000+) - 0 views

  • a flurry of competing platforms, browsers, devices,
  • Eventually some type of protocol that governs how the data is all sorted out will win, and there will be tons of tools, apps, SDKs, and APIs to create content and other apps
  • where you need to download some custom application every time you want to experience new content.
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  • AR is something new and it will be the centerpiece of a convergence of a multitude of other technologies
  • I’m starting to see polygons floating in front of my eyes.
Yan Thoinet

Facebook | Recherche - 0 views

  • Layar is a Reality Browser, which means it displays real time digital meta data on top of the physical world around you, as seen through the camera of your mobile phone.
  • think about all the ways we could use AR to provide real value to consumers.
  • The problem, as it turns out, is not with the software that’s being developed (as I firmly believe that companys like Layar deserve a serious “hat-tip” for pushing the industry forward) but with the hardware (i.e. the phones
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  • The fact is, even in the best conditions (please note the word “best”), civilian GPS is accurate up to 50 feet.
Yan Thoinet

Why Aren't VCs Backing Augmented Reality? - 0 views

  • Why Aren't VCs Backing Augmented Reality?
  • could be the web browser of the future
  • is catching mass market interest fast -
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  • marker-based 3D "holograms"
  • Mobile AR, the implementation most accessible to consumers today, is a little disappointing to use once you get past the initial Wow-factor.
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