Skip to main content

Home/ Groups/ augmented reality
Rss Feed
Sort By: Most Recent | Popular Filter: All | Bookmarks | Topics Simple Middle
Yan Thoinet

AFRV - Formations réalité virtuelle - 0 views

pedagogie.ec-nantes.fr/...index.php

augmented-reality formation

shared by Yan Thoinet on 22 Aug 09 - No Cached
  • Formations dédiées à la réalité virtuelle
Yan Thoinet

Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive | Inter... - 0 views

www.itvt.com/...-print-advertising-interactive

augmented-reality p&g

shared by Yan Thoinet on 21 Aug 09 - Cached
  • use augmented reality technology to make print ads for its Always Infinity brand
  • http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf. It invites visitors to print it out and then go to always.com/3D to "see a 3D magic trick."
  • (i.e. will feature a more ambitious use of augmented reality than the one described above
  • ...1 more annotation...
  • Seventeen, Star, Teen Vogue and a number of other women's magazines.
Yan Thoinet

untitled - 0 views

www.clickz.com/3634755

augmented-reality wallmart

shared by Yan Thoinet on 21 Aug 09 - Cached
  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
  • ...9 more annotations...
  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
  • The AR scene was created using 3D models of the furniture that were animated with 3D modeling software and rendered with Flash and Papervision.
  • He distinguished AR content from video content because "it's rendered in real time as opposed to pre-rendered video
  • The markers were inserted into print
  • Proctor & Gamble used AR content to promote Always Infinity feminine pads
  • Twelp Force, a Twitter based tech service; the United States Postal Service used it to demonstrate Priority Mail Shipping boxes; Topps used it to showcase its playing cards; and Papa John's posted markers on its pizza boxes to play virtual cross country road trips
  • Viewing is limited because of the low number of Web cams
  • is a gimmick, but anything you can do to draw people's attention is valuable because consumers pay less and less attention to advertising these days
  • Kids and teens are very savvy, spending a lot of time in virtual environments with 3D dimensions, so we're pushing in that direction.
Yan Thoinet

Prototype - Kicking Reality Up a Notch - NYTimes.com - 0 views

www.nytimes.com/...12proto.html

augmented-reality

shared by Yan Thoinet on 21 Aug 09 - Cached
  • data tagged with location information
  • He expects that this can be achieved through image-recognition technology.
  • wearable technology, like special glasses or contact lenses.
Yan Thoinet

L'expérience de la Révolution: Comment la réalité augmentée est sur le point ... - 0 views

simonmainwaring.com/...w-you-live-advertise-and-brand

augmented-reality

shared by Yan Thoinet on 21 Aug 09 - Cached
  • Yan Thoinet on 21 Aug 09
     
    L'expérience de la Révolution: Comment la réalité augmentée est sur le point de changer la façon dont vous vivez, la publicité et de la marque
Yan Thoinet

Augmented reality apps have buzz, but what about the biz models? | Mobile Content | New... - 0 views

www.mobile-ent.biz/...-but-what-about-the-biz-models

augmented-reality BusinessModel applications acteurs-du-marche

shared by Yan Thoinet on 18 Aug 09 - Cached
  • what about the biz models
  • making money from them will be the challenge.
  • overlaying data on handsets' camera feeds.
  • ...15 more annotations...
  • AR travel guide
  • Kweekies
  • Acrossair
  • TwittARound
  • truly mobile-centric ways to present information and entertainment using your handset's camera and GPS
  • Point & Find AR application
  • make money from AR
  • travel guides and review listings
  • making them free will hugely increase uptake and where possible spur more user-generated content
  • money is most likely to come from advertising
  • who will sell the ads, how much brands will pay, and whether it will annoy users
  • Many of the companies developing AR apps are small, innovative startups who don't need to turn a profit just yet. They're exploring what's capable with this kind of technology.
  • when Apple opens the floodgates for iPhone AR apps
  • prove the business case for users paying for this kind of technology, and/or for advertisers getting involved.
  • Layar
Yan Thoinet

Ooh-tv - L'actualité du digital signage - 0 views

fr.ooh-tv.com/...ente-pour-laffichage-dynamique

augmented-reality affichage dynamique

shared by Yan Thoinet on 18 Aug 09 - Cached
  • YDreams rejoint le Augmented Reality Consortium – ou l’importance de la réalité augmentée pour l’affichage dynamique
  • intégrant ces technologies dans de nouvelles applications outdoor ou retail,
Yan Thoinet

Prepare Yourselves: Augmented Reality Hype on the Rise - 0 views

www.readwriteweb.com/...nted_reality_hype_on_the_r.php

augmented-reality hype

shared by Yan Thoinet on 18 Aug 09 - Cached
  • Prepare Yourselves: Augmented Reality Hype on the Rise
  • s already in danger of being over-hyped,
Yan Thoinet

Augmented Reality's Growth is Exponential: Ogmento - "Reality Reinvented," ta... - 0 views

www.ugotrade.com/...nvented-talking-with-ori-inbar

augmented-reality market

shared by Yan Thoinet on 18 Aug 09 - Cached
  • it might be a sign that VCs are getting interested in AR companies.”
  • is an excellent time for a detailed and comprehensive series of interviews on the state of play for augmented reality
  • facilitation of, “faster market penetration, robust technical standards, and a strong focus on the end-user’s experience,” is an important development for augmented reality.
  • ...1 more annotation...
  • Ogmento brings leadership from veterans of the entertainment industry into augmented reality development 
Yan Thoinet

ARSights - 0 views

www.arsights.com

arsight augmented-reality download

shared by Yan Thoinet on 18 Aug 09 - Cached
  • Yan Thoinet on 18 Aug 09
     
    Augmented-reality through google earth models
Yan Thoinet

Layar - 0 views

layar.com/blog

augmented-reality

shared by Yan Thoinet on 18 Aug 09 - Cached
« First ‹ Previous 121 - 140 of 157 Next ›
Showing 20▼ items per page