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Yan Thoinet

Augmented reality apps have buzz, but what about the biz models? | Mobile Content | New... - 0 views

www.mobile-ent.biz/...-but-what-about-the-biz-models

augmented-reality BusinessModel applications acteurs-du-marche

shared by Yan Thoinet on 18 Aug 09 - Cached
  • what about the biz models
  • making money from them will be the challenge.
  • overlaying data on handsets' camera feeds.
  • ...15 more annotations...
  • AR travel guide
  • Kweekies
  • Acrossair
  • TwittARound
  • truly mobile-centric ways to present information and entertainment using your handset's camera and GPS
  • Point & Find AR application
  • make money from AR
  • travel guides and review listings
  • making them free will hugely increase uptake and where possible spur more user-generated content
  • money is most likely to come from advertising
  • who will sell the ads, how much brands will pay, and whether it will annoy users
  • Many of the companies developing AR apps are small, innovative startups who don't need to turn a profit just yet. They're exploring what's capable with this kind of technology.
  • when Apple opens the floodgates for iPhone AR apps
  • prove the business case for users paying for this kind of technology, and/or for advertisers getting involved.
  • Layar
Yan Thoinet

Why Aren't VCs Backing Augmented Reality? - 0 views

www.readwriteweb.com/..._backing_augmented_reality.php

augmented-reality VC BusinessModel

shared by Yan Thoinet on 31 Oct 09 - Cached
  • Why Aren't VCs Backing Augmented Reality?
  • could be the web browser of the future
  • is catching mass market interest fast -
  • ...2 more annotations...
  • marker-based 3D "holograms"
  • Mobile AR, the implementation most accessible to consumers today, is a little disappointing to use once you get past the initial Wow-factor.
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