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Yan Thoinet

MobiAD » Mobile Advertising News » IKEA Uses Mobile Augmented Reality To Enga... - 0 views

www.mobiadnews.com/?p=3829

augmented-reality ikea mindmatic ogilvy exemple

shared by Yan Thoinet on 25 Aug 09 - Cached
  • IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.
  • The beauty of the IKEA application is the simplicity and strong appeal of the basic proposition: wouldn’t it be nice if you could bring all these new furniture designs home to see how they might look in your own house.
  • To help overcome a customer’s lack of imagination, IKEA worked with Ogilvy and Mindmatic to design and build a mobile application that is a portable interior planning tool.
  • ...3 more annotations...
  • 1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.
  • IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.
  • The key will be to marry new technologies with real customer needs in a simple to use way.
Yan Thoinet

ARSights - 0 views

www.arsights.com

arsight augmented-reality download

shared by Yan Thoinet on 18 Aug 09 - Cached
  • Yan Thoinet on 18 Aug 09
     
    Augmented-reality through google earth models
Yan Thoinet

Google Reader (1000+) - 0 views

www.google.com/...rss.xml

augmented-reality mobile

shared by Yan Thoinet on 22 Aug 09 - No Cached
  • a flurry of competing platforms, browsers, devices,
  • Eventually some type of protocol that governs how the data is all sorted out will win, and there will be tons of tools, apps, SDKs, and APIs to create content and other apps
  • where you need to download some custom application every time you want to experience new content.
  • ...2 more annotations...
  • AR is something new and it will be the centerpiece of a convergence of a multitude of other technologies
  • I’m starting to see polygons floating in front of my eyes.
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