augmented reality

Seventeen, Star, Teen Vogue and a number of other women's magazines.

Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.

The AR scene was created using 3D models of the furniture that were animated with 3D modeling software and rendered with Flash and Papervision.

He distinguished AR content from video content because "it's rendered in real time as opposed to pre-rendered video

The markers were inserted into print

Proctor & Gamble used AR content to promote Always Infinity feminine pads

Twelp Force, a Twitter based tech service; the United States Postal Service used it to demonstrate Priority Mail Shipping boxes; Topps used it to showcase its playing cards; and Papa John's posted markers on its pizza boxes to play virtual cross country road trips

Viewing is limited because of the low number of Web cams

is a gimmick, but anything you can do to draw people's attention is valuable because consumers pay less and less attention to advertising these days

Kids and teens are very savvy, spending a lot of time in virtual environments with 3D dimensions, so we're pushing in that direction.

AR travel guide

Kweekies

Acrossair

TwittARound

truly mobile-centric ways to present information and entertainment using your handset's camera and GPS

Point & Find AR application

make money from AR

travel guides and review listings

making them free will hugely increase uptake and where possible spur more user-generated content

money is most likely to come from advertising

who will sell the ads, how much brands will pay, and whether it will annoy users

Many of the companies developing AR apps are small, innovative startups who don't need to turn a profit just yet. They're exploring what's capable with this kind of technology.

when Apple opens the floodgates for iPhone AR apps

prove the business case for users paying for this kind of technology, and/or for advertisers getting involved.

Layar

Ogmento brings leadership from veterans of the entertainment industry into augmented reality development