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Yan Thoinet

Augmented Reality's Growth is Exponential: Ogmento - "Reality Reinvented," ta... - 0 views

  • it might be a sign that VCs are getting interested in AR companies.”
  • is an excellent time for a detailed and comprehensive series of interviews on the state of play for augmented reality
  • facilitation of, “faster market penetration, robust technical standards, and a strong focus on the end-user’s experience,” is an important development for augmented reality.
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  • Ogmento brings leadership from veterans of the entertainment industry into augmented reality development 
Yan Thoinet

Ooh-tv - L'actualité du digital signage - 0 views

  • YDreams rejoint le Augmented Reality Consortium – ou l’importance de la réalité augmentée pour l’affichage dynamique
  • intégrant ces technologies dans de nouvelles applications outdoor ou retail,
Yan Thoinet

L'expérience de la Révolution: Comment la réalité augmentée est sur le point ... - 0 views

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    L'expérience de la Révolution: Comment la réalité augmentée est sur le point de changer la façon dont vous vivez, la publicité et de la marque
Yan Thoinet

Prototype - Kicking Reality Up a Notch - NYTimes.com - 0 views

  • data tagged with location information
  • He expects that this can be achieved through image-recognition technology.
  • wearable technology, like special glasses or contact lenses.
Yan Thoinet

untitled - 0 views

  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
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  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
  • The AR scene was created using 3D models of the furniture that were animated with 3D modeling software and rendered with Flash and Papervision.
  • He distinguished AR content from video content because "it's rendered in real time as opposed to pre-rendered video
  • The markers were inserted into print
  • Proctor & Gamble used AR content to promote Always Infinity feminine pads
  • Twelp Force, a Twitter based tech service; the United States Postal Service used it to demonstrate Priority Mail Shipping boxes; Topps used it to showcase its playing cards; and Papa John's posted markers on its pizza boxes to play virtual cross country road trips
  • Viewing is limited because of the low number of Web cams
  • is a gimmick, but anything you can do to draw people's attention is valuable because consumers pay less and less attention to advertising these days
  • Kids and teens are very savvy, spending a lot of time in virtual environments with 3D dimensions, so we're pushing in that direction.
Yan Thoinet

Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive | Inter... - 0 views

  • use augmented reality technology to make print ads for its Always Infinity brand
  • http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf. It invites visitors to print it out and then go to always.com/3D to "see a 3D magic trick."
  • (i.e. will feature a more ambitious use of augmented reality than the one described above
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  • Seventeen, Star, Teen Vogue and a number of other women's magazines.
Yan Thoinet

MobiAD » Mobile Advertising News » IKEA Uses Mobile Augmented Reality To Enga... - 0 views

  • IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.
  • The beauty of the IKEA application is the simplicity and strong appeal of the basic proposition: wouldn’t it be nice if you could bring all these new furniture designs home to see how they might look in your own house.
  • To help overcome a customer’s lack of imagination, IKEA worked with Ogilvy and Mindmatic to design and build a mobile application that is a portable interior planning tool.
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  • 1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.
  • IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.
  • The key will be to marry new technologies with real customer needs in a simple to use way.
Yan Thoinet

AFRV - Formations réalité virtuelle - 0 views

  • Formations dédiées à la réalité virtuelle
Yan Thoinet

FORMACD - DVD CD Rom de Formation - Multimédia - Infographie - Apprendre - 3D... - 0 views

  • Notre objectif : Permettre au plus grand nombre de maîtriser le mieux possible les outils complexes de l'infographie pour les démocratiser.
Yan Thoinet

Réalité augmentée : nouveauté chez Total Immersion et plugin SketchUp | Shado... - 0 views

  • Total Immersion, société française spécialisée dans les solutions de réalité augmentée, vient de lancer un nouveau produit, à destination des équipes commerciales et merchandising.
  • on le devine, est de faire jouer le client potentiel avec le produit et de mieux capter son attention.
Yan Thoinet

Neogence Enterprises - 0 views

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    Actor in the Industry of augmented reality
Yan Thoinet

Augmented Reality: Augmented Traffic Views | Beyond The Beyond - 0 views

  • Augmented Reality: Augmented Traffic Views
  • Toronto’s first Augmented Reality Application
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