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What's the Buzz About Buzz Marketing? - Knowledge@Wharton - 0 views

knowledge.wharton.upenn.edu/article.cfm

buzz marketing guerilla marketing viral marketing

shared by william doust on 07 Mar 09 - Cached

- william doust on 07 Mar 09
  
  primer on buzz marketing/guerilla marketing
  
  <div class="cArrow"> </div><div class="cContentInner">primer on buzz marketing/guerilla marketing</div>
  
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- william doust on 07 Mar 09
  
  share with those who didn't read any viral marketing, buzzz marketing or guerilla marketing
  
  <div class="cArrow"> </div><div class="cContentInner">share with those who didn't read any viral marketing, buzzz marketing or guerilla marketing</div>
  
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  blockquote{float:right; background-color:#F3E8CC;border:solid 1px; width:250px;padding-left:5px; padding-bottom:8px; } #content p{margin-right:10px; margin-left:15px;}   Knowledge@Wharton Marketing Research Article View Article on Knowledge@Wharton Mobile What's the Buzz About Buzz Marketing?
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anonymous on 07 Mar 09

Eliz - not only are we guerilla marketers we specialise in buzz marketing!!!

<div class="cArrow"> </div><div class="cContentInner">Eliz - not only are we guerilla marketers we specialise in buzz marketing!!!</div>

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Education | Diigo - 0 views

www.diigo.com/education

education socialbookmarking bookmarking for:christinewp for:elizborg

shared by william doust on 07 Mar 09 - Cached

- william doust on 07 Mar 09
  
  Chris & Eliz: Diigo i s now upgrading users who are educators with a free account - check out the features - you can sign-up students too ;0) - Fab! use your pester power ;0) get in touch and get your free upgrade!
  
  <div class="cArrow"> </div><div class="cContentInner">Chris & Eliz: Diigo i s now upgrading users who are educators with a free account - check out the features - you can sign-up students too ;0) - Fab! use your pester power ;0) get in touch and get your free upgrade!</div>
  
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What are Diigo Educator Accounts? These are special premium accounts provided specifically to K-12 & higher-ed educators. Once your Diigo Educator application is approved, your account will be upgraded to have these additional features:
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william doust on 07 Mar 09

TRY AND GET FREE DIIGO UPGRADE BY PROVING YOU ARE EDUCATORS.

<div class="cArrow"> </div><div class="cContentInner">TRY AND GET FREE DIIGO UPGRADE BY PROVING YOU ARE EDUCATORS.</div>

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anonymous on 07 Mar 09

pester... pester...pester....power!!!!!!

<div class="cArrow"> </div><div class="cContentInner">pester... pester...pester....power!!!!!!</div>

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Open Spirituality: Why Branding Matters in a world of so much clutter - 0 views

openspirituality.blogspot.com/...ng-matters-in-world-of-so.html

diigo branding marketing clp

shared by william doust on 07 Mar 09 - Cached

- william doust on 07 Mar 09
  
  This is an example of a content on a floating sticky note! - I'll put one separately on the single line before "The Brand Gap" slideshow ;0)
  
  <div class="cArrow"> </div><div class="cContentInner">This is an example of a content on a floating sticky note! - I'll put one separately on the single line before "The Brand Gap" slideshow ;0)</div>
  
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- william doust on 07 Mar 09
  
  First bit in yellow under my photo is the group this annotated page belongs to. It supports my charities.
  
  <div class="cArrow"> </div><div class="cContentInner">First bit in yellow under my photo is the group this annotated page belongs to. It supports my charities.</div>
  
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- william doust on 07 Mar 09
  
  Here is a link to one of the two people who inspired this post. you can add l inks too...: http://www.diigo.com/profile/christinewp
  
  <div class="cArrow"> </div><div class="cContentInner">Here is a link to one of the two people who inspired this post. you can add l inks too...: <a href="http://www.diigo.com/profile/christinewp" rel="nofollow" target="_blank">http://www.diigo.com/profile/christinewp</a></div>
  
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- william doust on 07 Mar 09
  
  You have to mouse - over pinky highlight to see static sticky note. below
  
  <div class="cArrow"> </div><div class="cContentInner">You have to mouse - over pinky highlight to see static sticky note. below</div>
  
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I found this amazing presentation on slideshare which I will share with you.
- william doust on 07 Mar 09
  
  This one is a sticky note - which does not float, you have to mouse-over to see it.
  
  <div class="cArrow"> </div><div class="cContentInner">This one is a sticky note - which does not float, you have to mouse-over to see it.</div>
  
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I feel more energized than usual because I recently visited one of the charitable organisations I support. The dynamic duo that make things happen turbo-charge their services with so much emotional intelligence and care, that their service users cannot help but smile and the children shout with glee!
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william doust on 07 Mar 09

Branding blogpost: Why branding matters in a word of so much clutter. Inspired by CLP. It is part of another post - where I'm teaching about Diigo. ;o)

<div class="cArrow"> </div><div class="cContentInner">Branding blogpost: Why branding matters in a word of so much clutter. Inspired by CLP. It is part of another post - where I'm teaching about Diigo. ;o)</div>

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Terra Nova: European Parliament Wants One-Button MMOG Interdiction - 0 views

terranova.blogs.com/...ebutton-mmog-interdiction.html

interdiction onebutton panic anti porn uncensored ugc user generated content

shared by william doust on 07 Mar 09 - Cached

European Parliament Wants One-Button MMOG Interdiction From GamePolitics, we learn that a committee of the European Parliament wants a screen-closing red button on keyboards so parents can press it when something awful happens.  Online content is user-generated, meaning that provider censorship schemes don't work
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william doust on 07 Mar 09

Porn Panick Button - EU initiatve? Due to un-censored user generated content.

<div class="cArrow"> </div><div class="cContentInner">Porn Panick Button - EU initiatve? Due to un-censored user generated content.</div>

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Terra Nova: Terra Novans Interviewed for Paper on MMO Research Ethics - 0 views

terranova.blogs.com/...er-on-mmo-research-ethics.html

virtual worlds virtual_worlds research paper for:christinewp

shared by william doust on 07 Mar 09 - Cached

erra Novans Interviewed for Paper on MMO Research Ethics
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william doust on 07 Mar 09

reserach paper from virtual worlds blog

<div class="cArrow"> </div><div class="cContentInner">reserach paper from virtual worlds blog</div>

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Terra Nova - 0 views

terranova.blogs.com

mmorpg blog mmog gaming virtual_worlds secondlife research terra for:christinewp

shared by william doust on 07 Mar 09 - Cached

- william doust on 07 Mar 09
  
  Learn about research & opinion on virtual world - specially for your young people
  
  <div class="cArrow"> </div><div class="cContentInner">Learn about research & opinion on virtual world - specially for your young people</div>
  
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- william doust on 07 Mar 09
  
  brought to you thanks to my twitter contact: http://twitter.com/NovusNous
  
  <div class="cArrow"> </div><div class="cContentInner">brought to you thanks to my twitter contact: <a href="http://twitter.com/NovusNous" rel="nofollow" target="_blank">http://twitter.com/NovusNous</a></div>
  
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Terra Nova A weblog about virtual worlds.
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william doust on 07 Mar 09

Hiya, this is a blog on research, discussion, and opinion on virtual worlds. Get the scoop on what is engaging young people. ;o)

<div class="cArrow"> </div><div class="cContentInner">Hiya, this is a blog on research, discussion, and opinion on virtual worlds. Get the scoop on what is engaging young people. ;o)</div>

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'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

knowledge.wharton.upenn.edu/article.cfm

influentials' imitators' buzz marketing guerilla marketing for:elizborg word of mouth wom

shared by william doust on 07 Mar 09 - Cached

- william doust on 07 Mar 09
  
  Eliz - this is good to keep in mind when diffusing & growing CLP
  
  <div class="cArrow"> </div><div class="cContentInner">Eliz - this is good to keep in mind when diffusing & growing CLP</div>
  
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- william doust on 07 Mar 09
  
  YOu don't have to read it, you can download the audio or listen to it on page.
  
  <div class="cArrow"> </div><div class="cContentInner">YOu don't have to read it, you can download the audio or listen to it on page.</div>
  
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'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
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william doust on 07 Mar 09

Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.

<div class="cArrow"> </div><div class="cContentInner">Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.</div>

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Social Marketing: How Companies Are Generating Value from Customer Input - Knowledge@Wh... - 0 views

knowledge.wharton.upenn.edu/article.cfm

knowledge@wharton co-development co-branding social marketing marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached

Social Marketing: How Companies Are Generating Value from Customer Input
- william doust on 07 Mar 09
  
  social marketing: power of grassroots and people helping you shape your brand!
  
  <div class="cArrow"> </div><div class="cContentInner">social marketing: power of grassroots and people helping you shape your brand!</div>
  
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- william doust on 07 Mar 09
  
  User/audience/customer input - shaping your brand.
  
  <div class="cArrow"> </div><div class="cContentInner">User/audience/customer input - shaping your brand.</div>
  
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william doust on 07 Mar 09

Social Marketing: How Companies Are Generating Value from Customer Input -

<div class="cArrow"> </div><div class="cContentInner">Social Marketing: How Companies Are Generating Value from Customer Input -</div>

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Beware of Dissatisfied Consumers: They Like to Blab - Knowledge@Wharton - 0 views

knowledge.wharton.upenn.edu/article.cfm

word of mouth wom research

shared by william doust on 07 Mar 09 - Cached

Beware of Dissatisfied Consumers: They Like to Blab
- william doust on 07 Mar 09
  
  Bad blabbing and the bottom line
  
  <div class="cArrow"> </div><div class="cContentInner">Bad blabbing and the bottom line</div>
  
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william doust on 07 Mar 09

word of mouth - bad service experience

<div class="cArrow"> </div><div class="cContentInner">word of mouth - bad service experience</div>

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The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
- william doust on 07 Mar 09
  
  Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
  
  <div class="cArrow"> </div><div class="cContentInner">Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)</div>
  
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- william doust on 07 Mar 09
  
  mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  
  <div class="cArrow"> </div><div class="cContentInner">mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!</div>
  
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Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
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...2 more annotations...
Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
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Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
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william doust on 07 Mar 09

Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)

<div class="cArrow"> </div><div class="cContentInner">Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)</div>

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