tributors being rewarded by attention being given to their work, the subject of which could be shared beliefs of a political, financial or of any other nature. As more attention becomes centred on these ideas the more motivation the contributors have to create more product along the same lines and thus create more attention and so on.
Instead of an old style news editor sitting in their office deciding what hundreds of thousands of their readers are going to read about or what millions of viewers are going to watch on their televisions we now have random individuals coagulating around an idea and creating content simply because other people are willing to pay attention to it. Instead of the world being presented to us through the filters and 'judgment' of a relatively tiny amount of editors and their editorial teams we now have the world being shown to us by content creators who have managed, by whatever means, to bring attention to their work.
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