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william doust

Confused by all the Twitter applications (take 2) | Rachel Levy - Boston marketing pro ... - 0 views

www.rachel-levy.com/he-twitter-applications-take-2

shared by william doust on 02 Jun 09 - Cached
    • william doust
      william doust on 02 Jun 09
       
      This Rach @bostonmarketer (twitter) does some fab posts and is really, lovely ;-)
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...-example-and-employee-advocacy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
      william doust on 11 Jun 09
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
  • ...6 more annotations...
  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
    • william doust
      william doust on 11 Jun 09
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
  • william doust on 11 Jun 09
     
    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
william doust

The Magazine » How to Manage Outside Innovation « MIT Sloan Management Review - 0 views

sloanreview.mit.edu/...w-to-manage-outside-innovation

innovation models platforms communities ict web

shared by william doust on 31 Jul 09 - Cached
  • How to Manage Outside Innovation
  • Should external innovators be organized in collaborative communities or competitive markets? The answer depends on three crucial issues.
william doust

Strategic planning: Three tips for 2009 - The McKinsey Quarterly - Strategic planning t... - 0 views

www.mckinseyquarterly.com/...nning_Three_tips_for_2009_2340

shared by william doust on 15 Jun 09 - Cached
    • william doust
      william doust on 15 Jun 09
       
      We have more related bookmarks in our group ;-)
william doust

Helping Volunteers to Market Their Experience on Their Resumes - 0 views

www.energizeinc.com/...resumes.html

cv volunteering volunteer resume

shared by william doust on 08 Apr 09 - Cached
  • william doust on 08 Apr 09
     
    US article helping volunteers with their CVs (resumes)
william doust

TREW Marketing Spotlight » Blog Archive » Submit Your Nonprofit Video or Film - 0 views

www.trewmarketing.com/spotlight

inpsiration nonprofit nonprofit facebook group facebook film video inspirational ideas maverick for:bunnymartin for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 30 Apr 09 - Cached
  • william doust on 30 Apr 09
     
    Hi, here's a page with ideas of how this "non profit" group has setup a facebook group to host "flim festival" from nonprofits. check it out ;o)
william doust

Stanford Social Innovation Review : Articles : Loud and Clear (December 1, 2003) - 0 views

www.ssireview.org/...loud_and_clear

communications marketing best practice impact copy writing

shared by william doust on 27 Mar 09 - Cached
  • Loud and ClearCrafting messages that stick—What nonprofitscan learn from urban legends
  • william doust on 27 Mar 09
     
    fromm the authors of made to stick
william doust

Vizu: Free Web Polls for your Blog, MySpace or Facebook page. Opinion Polls and Afforda... - 0 views

www.vizu.com/index.html

surveys polls web2.0 poll survey widgets vizu tools for:christinewp for:bunnymartin for:elizborg for:rachyjohnstone

shared by william doust on 11 Sep 09 - Cached
  • william doust on 11 Sep 09
     
    lovely widget to put polls on website or blog. See it in aciton here: http://blog.wahaca.co.uk/
william doust

ChangeThis :: Marketing to Women for the Common Man - 0 views

www.changethis.com/18.MarketingToWomen

for:rachyjohnstone

shared by william doust on 04 Nov 09 - Cached
  • william doust on 04 Nov 09
     
    marekting to women - a guys guide...
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