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  blockquote{float:right; background-color:#F3E8CC;border:solid 1px; width:250px;padding-left:5px; padding-bottom:8px; } #content p{margin-right:10px; margin-left:15px;}   Knowledge@Wharton Marketing Research Article View Article on Knowledge@Wharton Mobile What's the Buzz About Buzz Marketing?

"Businesses built to operate in the Networked World are as different from the Industrial Age models as a computer is from a multi-plane camera. Networked organizations are more biological than industrial. They resemble their employees more than their employees resemble them. They are highly adaptive, mobile, open, sensitive to their environment, and ultra-responsive. They continuously evolve, nurtured by a steady stream of intelligent input from inside and outside the organization. In a networked organization, where good ideas originate is not half as important as how–-and how frequently—those good ideas become reality. Good managers don’t try to control their brand’s narrative but, rather, to foster an environment in which it can be liberated, expanded and unleashed across networks. The emphasis is not on following a script, but on improvisation."