Positive emotional disclosureInterventions that promote positive emotions are beneficial to health. To illustrate, in one study, participants were assigned to one of three groups: (1) count your blessings, (2) list daily hassles or (3) control. People who “counted their blessings” weekly for 10 weeks by listing things for which they were grateful or thankful evidenced better subjective health outcomes, including fewer physical complaints, more time exercising, more hours of sleep, and better sleep quality.
william doust on 20 Nov 09"FEED: The 2009 Razorfish Digital Brand Experience Report. As you may or may not know, FEED is Razorfish's annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. This year we changed tack and focused our efforts on understanding how digital is changing the way that consumers interact with brands. What did we find out? Experience matters. A lot. So much so that experiences are becoming the new advertising or marketing. And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products. Moreover, we also found that consumers are actively engaged with brands across the entire digital spectrum. Consumers may be in control but so are brands which are so deeply embedded in the culture that consumers can't imagine not making them a part of their world - on Facebook, Twitter or even their own blogs."
