Module 4 assignment - Color and Emotions - 6 views
This site discusses the effects of color on emotions and how we link colors to emotions. For example red is often linked to anger while green creates a calming effect because of it resemblence to nature. This site has several pages discussing different principles, such as how businesses use certain colors to encourage purchases. Also, how certain colors in food make you want to eat more , etc. Within each page are articles that cover the different principles and theorys. Overall this site is well organized and easy to follow while containing a great deal of information.
Studies show that certain colors will generate different reactions from audience members. For example, black promotes authority and strength, while blue conveys reliability and trustworthiness (which is why so many companies use it in their corporate logos). Red excites people, prompting them to be more innovative and take more risks. Orange demonstrates a combination of confidence and playfulness. So, you’ll want to select colors carefully, based on the emotions you are seeking to evoke, or the perceptions you are trying to create.
While colors like red or purple can be rather effective in certain scenarios, when used too liberally, the presenter – and his or her delivery – can be viewed as overly aggressive. The opposite is true for colors like white, gray, or pastels, which create a perception of passivity or weakness. These colors should be used as highlight or accent colors only – as opposed to key colors within the presentation’s design.
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