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Level 4: Individual, Networked, Social Interaction with Content (Me to We with Museum) This is the level where web 2.0 sits. Individuals still do their interacting with the content singly, but their interactions are available for comment and connection by other users. And the architecture promotes these connections automatically. For example, on Netflix, when you rate a movie highly, you don’t just see how others have rated it; Netflix recommends other movies to you based on what like-minded viewers also rated highly. By networking the ratings, tags, or comments individuals place on content, individuals are linked to each other and form relationships around the content. A successful level 4 experience uses social interaction to enhance the individual experience; it gets better the more people use it. The social component is a natural extension of the individual actions. Which means, perhaps, users are ready for…

As always, comments are encouraged—and in this case, strongly desired as I work on refining this content for the article.

using web 2.0 to promote civic discourse in museums, I’m developing an argument about the “hierarchy of social participation.” I believe that, as with basic human needs, experience design in museums (and for other content platforms) can occur on many levels, and that it is hard to achieve the highest level without satisfying, or at least understanding, those that come before it. One of the impediments to discourse in museums is that fact that designers want to jump straight from individuals interacting with content to interacting with each other. It’s a tall order to get strangers to talk to each other, let alone have a meaningful discussion. And so, I offer the following hierarchy of social participation.

Diigo is an online bookmarking tool with a twist. Sometimes, merely saving a bunch of tagged Web sites to a list of favorites is not enough. Ever wanted to highlight one cool corner of a Web page? Do you wish you could scribble on various Web sites to collect recipes, plan a vacation, or write a big research paper, then share your notes? Diigo can help you do that.

Diigo's plain text interface is as simple as that of Del.icio.us, yet with additional functionality. For instance, Diigo lets you select a bunch of bookmarks at once and change their settings; Del.icio.us does not.

Diigo looks as basic as Del.icio.us, but ease-of-use tweaks make a big difference in convenience. For instance, you can select all items on the page and change their settings at once, which Del.icio.us doesn't allow. Advanced search features look within the text of a page, as well as at tags, titles, and your annotations

You’re browsing sites, left and right. You come across something that interests you and you say to yourself, “Self, this is something worth blogging about on your blog.” But you forget to make a note of why you want to write about it. What will you do? What will you do?

Another tool that helps me is Diigo (pronounced “dee-go”). It’s a social bookmarking site with abilities far beyond those of mortal bookmarkers

While viewing a web page — any web page — I can highlight content and also have it stored in my account. But I can also leave notes on that page. These notes can be for my eyes only, or I can make it to where anyone with Diigo who chooses to view anyone’s notes can view them. The purpose of these notes is for me to “mark” parts of a page like I would printed paper. Diigo says you can make notes on web pages for anyone who doesn’t have the toolbar installed. So, conceivably, you could point your visitors to other places and markup the content for further reading. Perhaps you’re commenting on an article that would make more sense to viewers if you could actually show them where on the page you’re talking about.

I’m finding these new tools I’m capturing them with my Diigo tool that allows me to annotate, tag and share the findings and from there I can find other links, tool or people that have also found this site interesting.

So many ways of discovering that rely on others, but through effective ways of collecting, organising (and sometimes sharing), a really complex web of information can be navigated.  So in the spirit of sharing, feel free to browse my Diigo space - it’s a developing set of tools that I think could be useful, are interesting or quite simply cool.