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first in the demo area at TC40 and now a full demo at DEMO. I had the chance to meet Maggie Tsai from Diigo and she took me through some of their new features. The initial product was a Web annotation tool which in itself is very cool. Maggie then showed me another piece of their technology called WebSlides. Now this is cool and useful. I could see Web (and other) agencies loving this along with bloggers! Basically its a PowerPoint for the Web. You annotate the Web pages for your presentation, and then WebSlides takes each page live and creates a fully-functional presentation. No more screenshots in a ppt, instead you save each page as a slide and then you can move just as you would in a ppt. Maggie called this an "innovative way to repackage content and the publisher gets all the traffic." The new "layer" they are presenting at DEMO is a social layer. Diigo will now find neighbors who might be close to the things you are. You can search by tag and find other users who also are interested in that tag. The messaging system between neighbors was twitter-like. From their official press release, "Diigo offers a variety of productive ways for people with common interests to easily find one another and aggregate into specific groups or communities. "Interest Neighbors" help people identify other users who share similar interests; "Site Communities" unite users who annotate the same website; "Advanced People Search" identifies users based on reading interests and their profile information; and "Friends" creates a connection between people." "Diigo combines the best of social networking, bookmarking, highlighting, and annotating to let people discover, save, and share the information that is important to them personally or professionally," said Wade Ren, CEO of Diigo. "Not only can people find a collective repository of searchable and relevant information, but they can markup and save information along the way - all while connecting with like-minded people for future collaboration." The Diigo HQ is located in Reno, Nevada and their development team is in China. Maggie was quick to note that it's not an offshore relationship, the developers are all Diigo employees. The leadership team are all former investment managers. I like the annotation and social layer tools, but the WebSlides tool is the strongest of the set and could be an invesment opportunity for a company such as Zoho.

Special preview: DEMOfall '07 highlights A new crop of startups take the stage to pitch their wares, and as usual, the accent is on Web 2.0 and collaboration

Access to and the sharing of information is this year's theme with companies demonstrating tools for team collaboration, tracking online information, information filtering, and a technology that is harder to explain than use: Turning the Web in a participatory medium for bookmarking, clipping, and discussion sharing. Diigo is both the name of the product and the company that turns a Web site into a "participatory" site, according to Wade Ren, CEO and co-founder. "Diigo doesn't need enterprise adoption to work, but the more people who do adopt it, the better it is," says Ren. Diigo allows users to highlight portions of a Web site and add comments, using the design concept of a sticky note or a cartoon bubble. The note is persistent, so next time the user opens the site, the note will be there. The tool is a browser plug-in that can be downloaded and placed in the IE or Firefox tool bar. While wikis like Wikipedia make sets of pages writable and editable, Diigo makes the entire Web a writable media, according to Ren.

Diigo @ DEMOfall 07 - A True 3D Information App?

Diigo.com announced their re-launch today with an information network unlike any we have seen in  scope or capability. The new Diigo network being unveiled at DEMOfall 07 creates global communities around data, information, interests and knowledge. These new communities engage and connect people around the content they collect and use. Diigo is already one of the most useful bookmarking and research sites on the Web. The integration of Webslides and the power of "writing the Web" makes Diigo perhaps the Web's first truly 3 dimensional tool. I spoke with Diigo Co-Founder Maggie Tsai on Friday about their deep and groundbreaking vison. I covered Webslides a couple of weeks ago, but honestly did not envision the depth or scope of Diigo's potential. Maggie demonstrated the capability of a development nearly as complex and difficult to encapsulate as the semantic search engine's technology. The simple truth of Diigo combined with Webslides is that with continued refinements Diigo could well be the mega site imagined by many for Web 3.0. Diigo Plus Webslides Diigo users can create groups, lists, collaborative forums, do research, annotate or comment on pages and essentially build layers of data and knowledge atop any Web page. The concept of a multi-layered Web is difficult to grasp, but Maggie's team have begun to capture the power of what content-centric (their word my understanding) collaboration can do. "Writing" to the Web via sticky notes, annotations and highlighted elements combined with various collaborative elements is power for more than doing a research project. With the addition of Webslides - essentially an interactive, selective browser/player within a browser - Diigo provides a multifaceted platform for unbelievable collaboration and monetization potential. Diigo also unveiled another crucial element for "directing" data at users with their Webslides embeddable widget. This tool allows users to embed Webslides bookmark or RSS shows inside pages and blogs. These shows can be customized to express any number of topical or thematic blog posts, topical articles, product reviews, real estate offerings or just about anything one can imagine.

A Tall Order Diigo is certainly a fantastic individual or collaborative research tool, but inserting a platform like this into what we might call "the hub" (the center of what people do) of the Web has deeper implications. Bookmarking and social networking has seen massive appeal. The idea of wrapping users up in this core of data and knowledge has been touched upon by sites like Wikia, Digg, Stumble Upon, Facebook and many others in the various venues. All of these great sites gather content that is acted on and sometimes enhanced by users, but the data remains rather static or 2 dimensional for the user. Stumbled Upon comes closest to letting users "filter" the Web and its data but even there the great volume of information is lost or scattered with time. Diigo's methodology effectively turns Diigo into a Web within a Web of filtered, searchable and dynamic information.

We had a blast meeting with David LaPlante, chairman of the State of Nevada’s Center for Entrepreneurship & Technology and CEO of Twelve Horses and his crew, Mike Henderson, Earl Spriggs & Leilani Schweitzer. Twelve Horses is a full-service relationship marketing and messaging company specializing in designing interactive communication solutions. It’s great knowing that many workgroups and companies are discovering and finding Diigo to be quite useful for both personal productivity and effective collaborative research… reasons that inspire us to create Diigo in the very first place. Besides “What / Why Diigo”, we also chatted about “Why Reno / Tahoe” To find out the inside scope, be sure to check out our interview and podcast