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Here are some products and services I saw at Demo that I plan to try out for my own use:

Diigo – I’m an active user of the del.icio.us social bookmarking service, but I’m frustrated by its limitations. A big one is that del.icio.us only provides a few characters with which to describe the pages I bookmark. I frequently run out of space trying to write a description. Diigo is social bookmarking for serious researchers. Users of its toolbar can highlight and annotate passages on bookmarked Web pages. People can comment on each other’s bookmarked pages and highlights. Essentially, the service creates group discussion around Web content. Anyone with the Diigo toolbar can see other users’ annotations and sites that choose to implement the Diigo protocols can provide these capabilities even to non-Diigo users. There are other innovatives features in this release, including a function that lets you create a PowerPoint-like slide show sequence using Web pages. I’m not sure I see much utility in that, but the highlighting feature alone could be enough to make me switch from del.icio.us.

Chris Shipley kicked off DEMOfall 07 in a major way, claiming that everything is in a state of 2.0. And, by 2.0 she simply inferred to the fact that technology is innovating and revolutionizing across every sector. And after sitting through a day of DEMO presenters, so far it’s very clear that she’s absolutely right.

Special preview: DEMOfall '07 highlights A new crop of startups take the stage to pitch their wares, and as usual, the accent is on Web 2.0 and collaboration

Access to and the sharing of information is this year's theme with companies demonstrating tools for team collaboration, tracking online information, information filtering, and a technology that is harder to explain than use: Turning the Web in a participatory medium for bookmarking, clipping, and discussion sharing. Diigo is both the name of the product and the company that turns a Web site into a "participatory" site, according to Wade Ren, CEO and co-founder. "Diigo doesn't need enterprise adoption to work, but the more people who do adopt it, the better it is," says Ren. Diigo allows users to highlight portions of a Web site and add comments, using the design concept of a sticky note or a cartoon bubble. The note is persistent, so next time the user opens the site, the note will be there. The tool is a browser plug-in that can be downloaded and placed in the IE or Firefox tool bar. While wikis like Wikipedia make sets of pages writable and editable, Diigo makes the entire Web a writable media, according to Ren.

A noticeable trend at Demo, according to Shipley, will be the move of enterprise class tools to the small-to-medium business class space. The conference will feature six new applications focused on collaboration that can be accessed and used by individuals without requiring the involvement of IT departments. Diigo is going to be previewing upcoming features to its Web collaboration service, which lets you meet online, highlight, clip and annotate Web pages with sticky notes and make slideshows out of the Web pages you visit. "We're adding social components that connect people with knowledge and knowledge to people," Maggie Tsai, vice president of marketing at Diigo, told . RSS feeds and tags can be converted into a Diigo Web slide and the service will let you search for people with similar interests based on their Web site collections. Web slides and online discussion groups can be public, limited to a specific group or totally private based on user preference.

Diigo @ DEMOfall 07 - A True 3D Information App?

Diigo.com announced their re-launch today with an information network unlike any we have seen in  scope or capability. The new Diigo network being unveiled at DEMOfall 07 creates global communities around data, information, interests and knowledge. These new communities engage and connect people around the content they collect and use. Diigo is already one of the most useful bookmarking and research sites on the Web. The integration of Webslides and the power of "writing the Web" makes Diigo perhaps the Web's first truly 3 dimensional tool. I spoke with Diigo Co-Founder Maggie Tsai on Friday about their deep and groundbreaking vison. I covered Webslides a couple of weeks ago, but honestly did not envision the depth or scope of Diigo's potential. Maggie demonstrated the capability of a development nearly as complex and difficult to encapsulate as the semantic search engine's technology. The simple truth of Diigo combined with Webslides is that with continued refinements Diigo could well be the mega site imagined by many for Web 3.0. Diigo Plus Webslides Diigo users can create groups, lists, collaborative forums, do research, annotate or comment on pages and essentially build layers of data and knowledge atop any Web page. The concept of a multi-layered Web is difficult to grasp, but Maggie's team have begun to capture the power of what content-centric (their word my understanding) collaboration can do. "Writing" to the Web via sticky notes, annotations and highlighted elements combined with various collaborative elements is power for more than doing a research project. With the addition of Webslides - essentially an interactive, selective browser/player within a browser - Diigo provides a multifaceted platform for unbelievable collaboration and monetization potential. Diigo also unveiled another crucial element for "directing" data at users with their Webslides embeddable widget. This tool allows users to embed Webslides bookmark or RSS shows inside pages and blogs. These shows can be customized to express any number of topical or thematic blog posts, topical articles, product reviews, real estate offerings or just about anything one can imagine.

A Tall Order Diigo is certainly a fantastic individual or collaborative research tool, but inserting a platform like this into what we might call "the hub" (the center of what people do) of the Web has deeper implications. Bookmarking and social networking has seen massive appeal. The idea of wrapping users up in this core of data and knowledge has been touched upon by sites like Wikia, Digg, Stumble Upon, Facebook and many others in the various venues. All of these great sites gather content that is acted on and sometimes enhanced by users, but the data remains rather static or 2 dimensional for the user. Stumbled Upon comes closest to letting users "filter" the Web and its data but even there the great volume of information is lost or scattered with time. Diigo's methodology effectively turns Diigo into a Web within a Web of filtered, searchable and dynamic information.

The twice-yearly DEMO conferences, now in their 17th year, are known for seeking out and showcasing important new technologies that usher in new methods of computing. [DEMO is produced by Network World Conferences, a unit of tech publishing giant IDG.]

DEMOfall '07 is taking place September 24-26 at the Sheraton San Diego Hotel & Marina. It will introduce 69 carefully vetted products and services (see below) to "an audience of investors, business development executives, media, pundits, and fellow entrepreneurs."  I would expect attendance in the neighborhood of 700, based on past experience. Presenters include both early-stage and established companies.

DEMOfall: The wisdom of many, many individuals

The center of influence and knowledge gathering, organization, and sharing is shifting from a centralized authority to the many individuals at the edge of the network. In this session, the following companies showed their solutions for these critical knowledge work tasks: Diigo, Inc.: We spoke with Diigo last week while they were preparing for DEMOfall. Diigo combines web highlighting, note-taking, organization and sharing in a very nice package. Enabled by adding a bookmarklet to your browser (all major flavors are supported), Diigo is adding the ability to collect your web clippings into an easily shared WebSlide presentation. There is a Groups feature that allows you to predefine a distribution list for sharing information and the interface is nicely AJAXed to provide drag-and-drop organization of content. Diigo also provides a social network dimension that allows you to search across the public collections shared by other Diigo users to find people with similar interests. You can search by tags or profiles and extend your network to include others who have displayed a similar are of interest to your own. Inviting friends you already have is all well and good but Diigo provides a way to discover new connections in the web clipping sphere.