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The study offers 3 key insights into the evolution of gaming (explained in more detail below): Games go beyond the screen Life becomes play Social matures into societal The study included a Web survey amongst 290 smartphone owners between the ages of 15-54 who self-identified as at least "casual gamers," with nearly half labeling themselves "game enthusiasts."* The survey assessed technology usage and future orientation, attitudes and behaviors around gaming, and possible interest areas for new game experiences.

"SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. It is a deck of cards listing nearly 50 different game mechanics that can be mixed and matched to create the foundation for different types of games. I've republished the accompanying document below, which should be interesting to anybody trying to inject a gaming dimension into their products."

"Games make us happy because they are hard work that we choose for ourselves, and it turns out that almost nothing makes us happier than good, hard work. We don't normally think of games as hard work. After all, we play games, and we've been taught to think of play as the very opposite of work. But nothing could be further from the truth. In fact, as Brian Sutton-Smith, a leading psychologist of play, once said, "The opposite of play isn't work. It's depression.""

"That is what Sarah Smith-Robbins, director of emerging technologies at the Indiana University at Bloomington, told a somewhat wary audience here at the 2010 Educause conference on Thursday. "Games are absolutely the best way to learn," she said. "They are superior to any other instructional model." Smith-Robbins prefaced her remarks by reminding the audience that she was taking an intentionally strong position in order to stoke debate. But she nevertheless argued that games - as simple as tag or as complex as World of Warcraft - can accomplish an array of teaching goals that more traditional pedagogy says it wants to achieve, but often does not."

"After the Lead Content Designer of World of Warcraft (WoW), Tigole, deemed a new set of rewards ''welfare'' epics, the WoW player community responded in a multitude of fascinating ways. Using rhetorical analysis, gaming studies literature, and a critical analysis of welfare discourse, four rhetorical strategies can be seen in the discourse produced by the playing community. From directly confronting Tigole's statements to lamenting a loss of avatar capital and analyzing the role the changes have on the multiplayer aspects of the game, the rhetoric of ''welfare'' epics offers unique insights into the importance of balance and scarcity in the normative structures of WoW, how players accept and perpetuate the belief that rewards in online games should be ''earned,'' and how WoW's system of rewards has been fundamentally altered since the game's launch."

"In the realm of online games, specifically massively multiplayer online role playing games (MMORPGs), leaders emerge that deftly navigate the motivational, emotional and social needs of their direct reports in a highly competitive, distributed, virtual environment. And there are many lessons to be learned."

"Kellen's auction is just one example of how increasingly popular online role-playing games have created a shadow economy in which the lines between the real world and the virtual world are getting blurred. More than 20 million people play these games worldwide, according to Edward Castronova, an economics professor at Indiana University who has written a book on the subject, and he thinks such gamers spend more than $200 million a year on virtual goods. One site, GameUSD.com, even tracks the latest value of computer-game currency against the U.S. dollar, an exchange-rate calculator for the virtual world."

"The patch impressed and excited me in a way I hadn't felt for a long time in Warcraft. For it seemed to mark the culmination of a sometimes hesitant process of refinement which--via 21 major patches, to date--has since the game launched seen it gradually homing in on a particularly potent notion of fun and player involvement. This shift has meant a move away from wasteful complexity, and towards creating as many decisions as possible that players find meaningful. In blunter terms, it's about pulling psychological levers more effectively--and pulling these for more different types of people. … Throughout the game, more is explained, and more is automated: the designers' own thinking is more clearly visible. A virtual world that six years ago felt esoteric, obtuse or just bloody-minded in places (running ten minutes in the form of a ghost in order to locate your corpse comes to mind) has become almost cosy. It no longer wants you walking for miles to locate a tiny object that can't be seen on a map, or slaying a hundred spiders to get one drop of poison. It wants you progressing, interacting, questing: knowing where the next objectives lie, and the ones after that."

"Here's the PDF (4MB) of my dissertation:, submitted to the graduate school on September 2, 2010: Leet Noobs: Expertise and Collaboration in a World of Warcraft Player Group as Distributed Sociomaterial Practice" Mark was "… a PhD student in Ed Tech at the University of Washington looking at digital games as a way to promote active participation in social contexts as well as my own personal narrative with games."

"Regular readers know that I don't play many massively multiplayer online games, but it turns out you don't need to be a fan of the genre to get something out of Mr. Andrews' book. In addition to providing advice on how to forge a guild's identity, offering guidance in recruiting reliable people who are a good match for your guild, and giving tips on how to equitably distribute loot gained from raids, he also delivers insight into the people who invest significant chunks of their lives playing online games and the communities they create for themselves. "

"Jeffrey Kaplan: I think World of Warcraft has captured much of our original vision for the game. Like all Blizzard games, we wanted something that was easy to learn, yet hard to master. The demographics of our player base are proof that we succeeded in accomplishing this goal. We have some very dedicated, skilled, hardcore MMO veterans logging in nightly. Yet at the same time, there are thousands of players who have never played an MMO who are playing right there alongside of the vets."

"From an economist's standpoint what's happening in these games is real," said Edward Castronova, an associate professor of economics at California State University at Fullerton. "You've got a distinct territory with specialization of labor, gains from trade, a floating exchange rate -- real economies are happening."

"Recently, the guild All Good Things on Kargath lost one of their longtime players. Feelan, one of their guild's holy priests, passed away from cancer in early December -- shortly after he was finally able to meet his online friends. Now the guildmates are wondering what they can do to remember their friend in-game. Kesryth suggests that Blizzard add Feelan's character to one of the floating islands in Nagrand, where he can stand and watch the sunset in his favorite zone."

A conversation with Cory Doctorow plunges into the matter at hand so quickly that it's almost impossible not to imagine yourself falling through an internet-era rabbit hole of pop culture and technology. Doctorow is all about synthesizing ideas and spitting them out in as accessible a fashion as possible, and the ground he manages to cover in a single stride can be mind-boggling; he's a science fiction author, activist, journalist and blogger, father, gamer ... A former WoW player and husband of gaming standout Alice Taylor (also previously profiled here in 15 Minutes of Fame), he's widely known as the co-editor of Boing Boing and author of the bestselling young adult novel Little Brother.

"Blizzard Entertainment, Inc. announced today that the subscriber base for World of Warcraft(R), its award-winning massively multiplayer online role-playing game (MMORPG), now exceeds 12 million players worldwide. This milestone was reached in the wake of the mainland Chinese launch of World of Warcraft's second expansion, Wrath of the Lich King(R), and also as global anticipation continues to mount for the December 7 release of the game's third expansion, Cataclysm(TM). "

"Instead of logging onto Blackboard to complete homework this spring, students in one class will enter the "World of Warcraft" and "Second Life" to study the culture of online virtual environments. "Discourses, Community, and Power in Virtual Worlds," or ENG 654, is open to students of all majors and interests. The course intends to adapt to an increasingly technological environment. "We want them to get the experience of playing together with different characters that have to take on different roles to really get an experiential sense of how complex game play is in that environment," said English professor Elisabeth Hayes, who will teach the class with law professor John McKnight. The class will meet in a physical classroom for half of its sessions and the rest will be held virtually in "World of Warcraft" and "Second Life.""

"The findings come from a Web survey amongst 290 smartphone owners between the ages of 15-54 who self-identified as at least "casual gamers," with nearly half labeling themselves "game enthusiasts.""

"On Tuesday, Blizzard Entertainment, a leading game developer, hopes to reverse that trend as it plans to announces a deal with Legendary Pictures, a major Warner Brothers affiliate, to make a big-budget "Lord of the Rings"-style live-action film based on Blizzard's wildly popular Warcraft series."

"When interviewing and talking with Production Director J. Allen Brack about the upcoming additions to World of Warcraft there were a lot of ideas that look great for the game. The MMO market is changing and WoW is set to change with it."

"PARIS, France - October 7, 2010 - Blizzard Entertainment, Inc. announced today that the subscriber base for World of Warcraft®, its award-winning massively multiplayer online role-playing game (MMORPG), now exceeds 12 million players worldwide. This milestone was reached in the wake of the mainland Chinese launch of World of Warcraft's second expansion, Wrath of the Lich King®, and also as global anticipation continues to mount for the December 7 release of the game's third expansion, Cataclysm™. "