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"Regular readers know that I don't play many massively multiplayer online games, but it turns out you don't need to be a fan of the genre to get something out of Mr. Andrews' book. In addition to providing advice on how to forge a guild's identity, offering guidance in recruiting reliable people who are a good match for your guild, and giving tips on how to equitably distribute loot gained from raids, he also delivers insight into the people who invest significant chunks of their lives playing online games and the communities they create for themselves. "

"During the past year, nearly 16,000 people have downloaded a 40-page economic analysis of EverQuest, Sony's popular online fantasy world of Norrath. "Virtual Worlds: A First-Hand Account of Market and Society on the Cyberian Frontier," by California State Fullerton economics professor Edward Castronova, is the No. 1 article in the history of the Economics Research Network, an Internet library of tens of thousands of professional journals and research papers in economics."

"Climbing the scales at Digg this week is a story on How Stuff Works about World of Warcraft. Most intriguing was Section 2 of the article, entitled, "World of Warcraft Players." Here, author Tracy V. Wilson lists a variety of research efforts focused on WoW, currently the most popular MMORPG."

"Recently, the guild All Good Things on Kargath lost one of their longtime players. Feelan, one of their guild's holy priests, passed away from cancer in early December -- shortly after he was finally able to meet his online friends. Now the guildmates are wondering what they can do to remember their friend in-game. Kesryth suggests that Blizzard add Feelan's character to one of the floating islands in Nagrand, where he can stand and watch the sunset in his favorite zone."

A conversation with Cory Doctorow plunges into the matter at hand so quickly that it's almost impossible not to imagine yourself falling through an internet-era rabbit hole of pop culture and technology. Doctorow is all about synthesizing ideas and spitting them out in as accessible a fashion as possible, and the ground he manages to cover in a single stride can be mind-boggling; he's a science fiction author, activist, journalist and blogger, father, gamer ... A former WoW player and husband of gaming standout Alice Taylor (also previously profiled here in 15 Minutes of Fame), he's widely known as the co-editor of Boing Boing and author of the bestselling young adult novel Little Brother.

"Blizzard Entertainment, Inc. announced today that the subscriber base for World of Warcraft(R), its award-winning massively multiplayer online role-playing game (MMORPG), now exceeds 12 million players worldwide. This milestone was reached in the wake of the mainland Chinese launch of World of Warcraft's second expansion, Wrath of the Lich King(R), and also as global anticipation continues to mount for the December 7 release of the game's third expansion, Cataclysm(TM). "

"That is what Sarah Smith-Robbins, director of emerging technologies at the Indiana University at Bloomington, told a somewhat wary audience here at the 2010 Educause conference on Thursday. "Games are absolutely the best way to learn," she said. "They are superior to any other instructional model." Smith-Robbins prefaced her remarks by reminding the audience that she was taking an intentionally strong position in order to stoke debate. But she nevertheless argued that games - as simple as tag or as complex as World of Warcraft - can accomplish an array of teaching goals that more traditional pedagogy says it wants to achieve, but often does not."

"The patch impressed and excited me in a way I hadn't felt for a long time in Warcraft. For it seemed to mark the culmination of a sometimes hesitant process of refinement which--via 21 major patches, to date--has since the game launched seen it gradually homing in on a particularly potent notion of fun and player involvement. This shift has meant a move away from wasteful complexity, and towards creating as many decisions as possible that players find meaningful. In blunter terms, it's about pulling psychological levers more effectively--and pulling these for more different types of people. … Throughout the game, more is explained, and more is automated: the designers' own thinking is more clearly visible. A virtual world that six years ago felt esoteric, obtuse or just bloody-minded in places (running ten minutes in the form of a ghost in order to locate your corpse comes to mind) has become almost cosy. It no longer wants you walking for miles to locate a tiny object that can't be seen on a map, or slaying a hundred spiders to get one drop of poison. It wants you progressing, interacting, questing: knowing where the next objectives lie, and the ones after that."

"Blizzard EVP of product development Frank Pearce has told VG247 that World of Warcraft will return to growth this year, moving beyond the 11.5 million subs it's been stuck at since 2008. Speaking with Adam Hartley in an interview in London yesterday, Pearce told us that the launch of Cataclysm later this year, as well as the release of Wrath of the Lich King in China, will bring increased numbers to the MMO. When asked if it had hit its peak as far as the number of players went, Pearce said: "No, I don't think that at all."

"Games make us happy because they are hard work that we choose for ourselves, and it turns out that almost nothing makes us happier than good, hard work. We don't normally think of games as hard work. After all, we play games, and we've been taught to think of play as the very opposite of work. But nothing could be further from the truth. In fact, as Brian Sutton-Smith, a leading psychologist of play, once said, "The opposite of play isn't work. It's depression.""

"The findings come from a Web survey amongst 290 smartphone owners between the ages of 15-54 who self-identified as at least "casual gamers," with nearly half labeling themselves "game enthusiasts.""

"Jeffrey Kaplan: I think World of Warcraft has captured much of our original vision for the game. Like all Blizzard games, we wanted something that was easy to learn, yet hard to master. The demographics of our player base are proof that we succeeded in accomplishing this goal. We have some very dedicated, skilled, hardcore MMO veterans logging in nightly. Yet at the same time, there are thousands of players who have never played an MMO who are playing right there alongside of the vets."

"Kellen's auction is just one example of how increasingly popular online role-playing games have created a shadow economy in which the lines between the real world and the virtual world are getting blurred. More than 20 million people play these games worldwide, according to Edward Castronova, an economics professor at Indiana University who has written a book on the subject, and he thinks such gamers spend more than $200 million a year on virtual goods. One site, GameUSD.com, even tracks the latest value of computer-game currency against the U.S. dollar, an exchange-rate calculator for the virtual world."

"No one at Blizzard ever expected World of Warcraft to become the phenomenon it has, according to Bill Roper.\n\nI remember a meeting at Blizzard where we were hoping we'd be able to sell a million copies of the game", Roper, former Blizzard North employee and now Flagship Studios CEO, has told CVG in an interview."

"We quiz Producer Mark Kern to learn the very latest on Blizzard's persistent state title, its biggest project ever."

"World of Warcraft Lead Designer Jeffrey Kaplan talks to us today about the upcoming Wrath of the Lich King expansion in this new WarCry Q&A. Jason Rice finds out about raids, story, reputation and more."

"we spoke to producer Shane Dabiri about the reaction to the game in the USA and Blizzard's plans for keeping up momentum"

"During this year's Games Convention GamesIndustry.biz was fortunate enough to be able to spend some time with Frank Pearce, now senior VP at Blizzard, to talk about the progress of Starcraft II, working with online communities, the lessons learned from World of Warcraft's success, and how to keep secrets."