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"Blizzard Entertainment, Inc. announced today that the subscriber base for World of Warcraft(R), its award-winning massively multiplayer online role-playing game (MMORPG), now exceeds 12 million players worldwide. This milestone was reached in the wake of the mainland Chinese launch of World of Warcraft's second expansion, Wrath of the Lich King(R), and also as global anticipation continues to mount for the December 7 release of the game's third expansion, Cataclysm(TM). "

"In this data set, we'll fill in that framework with some quantitative data to get a better sense of what changes from stage to stage. The player life-cycle proposed has 5 stages:" Stages are: starting, ramping up, mastery, burn out, and casual/recovery.

"MMOGCHART.COM is dedicated to my research in tracking the growth of subscription-based Massively Multiplayer Online Games (MMOGs). The menu on the left is updated each version with new figures, charts, graphs, and my analysis. My work is wholly independent and free; if you find it useful please consider making a donation via PayPal. If you have any questions, desire an interview, wish to provide numbers, or would like to hire me to consult on a MMOG project, please feel free to contact me."

"Blizzard EVP of product development Frank Pearce has told VG247 that World of Warcraft will return to growth this year, moving beyond the 11.5 million subs it's been stuck at since 2008. Speaking with Adam Hartley in an interview in London yesterday, Pearce told us that the launch of Cataclysm later this year, as well as the release of Wrath of the Lich King in China, will bring increased numbers to the MMO. When asked if it had hit its peak as far as the number of players went, Pearce said: "No, I don't think that at all."