"In the realm of online games, specifically massively multiplayer online role playing games (MMORPGs), leaders emerge that deftly navigate the motivational, emotional and social needs of their direct reports in a highly competitive, distributed, virtual environment. And there are many lessons to be learned."

The National Science Foundation has given UC Irvine $100,000 to figure out why Americans go to greater lengths than the Chinese to modify "World of Warcraft," the hugely popular multiplayer online game produced by Blizzard Entertainment of Irvine.

A researcher at University of California at Irvine got $100,000 from the National Science Foundation to study how Americans play the popular online game World of Warcraft

"As the popularity and sophistication of MMORPGs has skyrocketed, enterprising gamers have found ways to make real money playing them--to the point where experts say that it has become common to run across gamers who make their entire income with virtual jobs."

"Kellen's auction is just one example of how increasingly popular online role-playing games have created a shadow economy in which the lines between the real world and the virtual world are getting blurred. More than 20 million people play these games worldwide, according to Edward Castronova, an economics professor at Indiana University who has written a book on the subject, and he thinks such gamers spend more than $200 million a year on virtual goods. One site, GameUSD.com, even tracks the latest value of computer-game currency against the U.S. dollar, an exchange-rate calculator for the virtual world."

"China has announced new rules that prevent "virtual currencies" like Linden Dollars and QQ coins from being traded for real cash."

"This World of Warcraft cheat sheet is designed to be printed on an A4 sheet of paper and live by a WoWer's desk, to make life a bit easier."