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nataliekaku22

Hashtags may not be words, grammatically speaking, but they help spread a message - 0 views

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    This article talks about the different arguments for the linguistic status of hashtags. One of the arguments is that they are like compound words. Compound words are words that are a combination of two existing words which were formed into one word (ex. notebook, living room or long-term). Another suggestion is that hashtagging is a less formal and completely new process of forming words. It suggests that there are no rules in hashtagging other than that there can be no spaces in between the parts. The authors argue that their research goes against both arguments by saying that they shouldn't be considered as words at all, but that they are still very interesting linguistically because they function in many different roles in language use on social media.
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    This article argues that hashtags are artificial words based on their research of a collection of millions of New Zealand English tweets. Hashtags are a widespread feature of social media posts and used widely in search engines. Anything with the intent of attracting attention comes with a memorable hashtag like #BlackLivesMatter, #MeToo, and #COVID19. There are two main theories regarding the linguistic status of hashtags. One claims hashbrowns are like compound words. This is a way of making new words by gluing two or more words together. Another claims that hashtags are words that arise from a completely different process. Hashtagging is a much looser word-formation process with fewer restrictions. However, these researchers argue against both these conjectures. They suggest hashtags are written to look orthographically like words but their function is much broader and similar to keywords in a library catalogue or search engine. The researchers also created their own term, hybrid hashtags, meaning hashtags comprising one or more words from two distinct languages. Their example of hybrid hashtags included #kiaora4that and #letssharegoodtereostories which combined English and Maori, the indigenous language of New Zealand.
Lara Cowell

Words that last (23 ultra-conserved words) - 0 views

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    British researchers say they have found 23 words that have persisted for a staggering 15,000 years. These "ultraconserved words" include some that you might expect (you, me, mother, man), others you might not (spit, worm, bark), and at least one somewhat heartwarming entry (give). Over the centuries, the words have retained the same meaning and almost the same sound. The team claims that's because they all come from an ancient "mother tongue" that was used toward the end of the last ice age, the Guardian reports. They assert that the ancient language eventually formed seven language families, which in turn formed the 700 modern languages used by more than half of the planet today. To find the ultraconserved words, linguists looked for cognates-words that have similar meanings and sounds in different languages, like "father" (padre, pere, pater, pitar)-shared by all seven of the aforementioned language families. They then translated the cognates into what they believed the cognates' ancestral words (known as proto-words) would be, then compared those. They ultimately found 23 that were shared by at least four of the language families, including one (thou) that was shared by all seven. Here are all 23 "ultraconserved words", listed by the number of language families in which they have cognates. 7 - thou 6 - I 5 - not, that, we, to give, who 4 - this, what, man/male, ye, old, mother, to hear, hand, fire ,to pull, black, to flow, bark, ashes, to spit, worm
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Ryan Catalani

Google Book Tool Tracks Cultural Change With Words : NPR - 0 views

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    See also the graphs at the bottom of the page. "Perhaps the biggest collection of words ever assembled has just gone online: 500 billion of them, from 5 million books published over the past four centuries... The words make up a searchable database that researchers at Harvard say is a new and powerful tool to study cultural change... You can, for instance, type in a word or a short phrase, and the database produces a graph - a curve that traces how often an author used those words every year since 1800."
Lara Cowell

The 6 Most Versatile Words in the English Language - 1 views

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    Jez Burrows is the author of Dictionary Stories: more than 150 short fiction pieces, composed entirely from example sentences taken from 12 different dictionaries. Describing his writing process, Burrows comments: "It was only a few weeks into writing Dictionary Stories that I realized the dictionary is something of a Trojan horse. Trundling up to the perimeter of your bookshelves, it presents itself as a harmless book of reference-but look inside and you'll find it crawling with thousands upon thousands of microscopic pieces of fiction, all in the form of example sentences. Fiction is perhaps a slightly misleading word to use in this context. Lexicographers do not write these examples from scratch in the service of whimsical narrative; they query huge corpora of texts that could include novels, news broadcasts, articles and essays, and select an example that demonstrates the most probable usage of a word. But surrounded by the neutral, instructive language of dictionary definitions, example sentences feel vital and full of personality. The New Oxford American Dictionary contains over 80,000 examples, but it was just one ("He perched on the edge of the bed, a study in confusion and misery," an example of the word "study") that set me on the journey of collaging these sentences together to create very short stories. Should you wish to try writing stories of your own in this vein, I give you this list of some of the most versatile words the New Oxford American has to offer-or at least, words with the highest number of example sentences, any of which would make a fine start to a story." So, if you want to try emulating Burrows' style, here're the 6 words: 1. go, 2. run, 3. take, 4. set, 5. cut, and 6. stand. These words illustrate the linguistic concept of polysemy: words that possess many meanings. Try creating a story using one--or collaging several example sentences. Have fun!
anonymous

Everyday Words That Make You Go 'Ew' - 3 views

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    A recent Times article asked readers to name everyday words that repelled them. There was a wide variety of answers from simple words like moist to complicated words like pulchritude. There were also some random words that inspired word aversion for no apparent reason. This New York Times article explains why some people have word aversion to certain categories of words.
ablume17

Scans Show 'Brain Dictionary' Groups Words By Meaning - 2 views

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    Scientists say they have made an atlas of where words' meanings are located in the brain. The map shows that words are represented in different regions throughout the brain's outer layer. Moreover, the brains of different people map language in the same way: words with related meanings lit up similar parts of the brain. Words meanings could pop up in different places simultaneously. Hearing the word "top" caused regions associated with clothing and appearances to light up. But "top" could also stimulate a region associated with words related to numbers and measurements. UC Berkeley neuroscientist, Jack Gallant, who authored the study, says the findings contradict two beliefs nonscientists commonly have about the brain. First, that only the left hemisphere handles language. Second, that the brain has localized regions which handle specific tasks. Contrary to those ideas, he says, language and meaning are distributed. "It's not that there's one brain area and one function," he says. But for Gallant, the real surprise is that the meanings of words triggered the same brain regions across multiple people in his study.
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    Scientists say they have made an atlas of where words' meanings are located in the brain. The map shows that words are represented in different regions throughout the brain's outer layer. Moreover, the brains of different people map language in the same way.
Lara Cowell

Thereʻs Craft, Conflict In Creating New ʻŌlelo Hawaiʻi Words | Hawaii Public ... - 0 views

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    Languages often adapt naturally to the world around them. Speakers create new words to communicate new concepts. But when a language isn't spoken widely enough to adapt on its own - as with Hawaiian - it may need help to move things along. The Hawaiian language has nearly 30,000 words. But up until the late 1980s, the language didn't have words for subjects like soccer, computer or recycling. So a group of linguists and language advocates formed a lexicon committee in 1987 to invent new words. The committee has created at least 7,500 new words since its inception. Many of the committee's entries have been published in a modern Hawaiian language dictionary called Māmāka Kaiao. Much of the group's work helped to make Hawaiian teachable in language immersion schools. But some are skeptical of the committee's work. One interviewee noted that there is a small group creating words that we "need" now, but it's unclear why that word was chosen or how. Even the pronunciation of new words can be confusing, she adds. Disagreements among Hawaiian speakers may seem like bad news for spreading the language. But Larry Kimura, UH-Hilo Hawaiian language professor, says it's a sign that the language is growing. He said the lexicon committee helps speed up what would have been an otherwise natural process of ʻōlelo Hawaiʻi adapting to the world around it.
kaylynfukuji17

Probing the Moist Crevices of Word Aversion - 2 views

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    Did you cringe or feel super uncomfortable reading any of the words in the title? Well, if you did, you're not alone. It's actually a real and common feeling called word aversion. In fact, researchers say that 20% of the population equate hearing the word "moist" to hearing fingernails on a chalkboard. In this article, Paul Thibodeau of Oberlin College tests his hypotheses toward word aversions with a language experiment. One of his explanations for the origin of word aversion is the word's phonological properties. Another, is that the word has to do with concepts people tend to associate with that word. Read this article to learn about Dr. Thibodeau's results from conducting five experiments to provide data for these two competing explanations.
kclee18

We need to talk about Trump's choice of words in a tragedy | British GQ - 1 views

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    In the article, Stuart McGurk talks about how in Trump's tweets, the words that be used that is usually used in the empathic way, does not communicate Trump's actual feelings. In the article, it is stated that Trump used the word sorry in 72 tweets, but never actually used in the ways were someone would feel sorrow for something. Instead, for example, he used it in a way were if Obama said sorry, he would have more respect for him. See how he was able to use a sympathetic word but not in the way that he is feeling sorry. Also, in certain circumstances, the wording that Trump uses is not appropriate. For example, in light of the Las Vegas shooting, Trump tweeted, "My warmest condolences and sympathies to the victims and families of the terrible Las Vegas shooting." No one would use the phrase "Warmest Condolences" in this situation.
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    Yikes: "warmest condolences"! Our president: Master Malaprop. LOL!
Lara Cowell

Linguists Identify 15,000-Year-Old "Ultra-Conserved" Words - 1 views

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    "You, hear me! Give this fire to that old man. Pull the black worm off the bark and give it to the mother. And no spitting in the ashes!" It's an odd little speech. But if you went back 15,000 years and spoke these words to hunter-gatherers in Asia in any one of hundreds of modern languages, there is a chance they would understand at least some of what you were saying. That's because all of the nouns, verbs, adjectives and adverbs in the four sentences are words that have descended largely unchanged from a language that died out as the glaciers retreated at the end of the last Ice Age. Those few words mean the same thing, and sound almost the same, as they did then. While traditionally, it's been thought that words can't survive for more than 8,000 to 9,000 years, a team of researchers from the University of Reading has come up with a list of two dozen "ultraconserved words" that have survived 150 centuries. It includes some predictable entries: "mother," "not," "what," "to hear" and "man." It also contains surprises: "to flow," "ashes" and "worm." The existence of the long-lived words suggests there was a "proto-Eurasiatic" language that was the common ancestor to about 700 contemporary languages that are the native tongues of more than half the world's people.
ssaksena15

To Predict Dating Success, The Secret's In The Pronouns - 0 views

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    For those of you like me - the grammatically challenged - function words are the smallish words that tie our sentences together. The. This. Though. I. And. An. There. That. "Function words are essentially the filler words," Pennebaker says. "These are the words that we don't pay attention to, and they're the ones that are so interesting." According to the way that Pennebaker organizes language, the words that we more often focus on in conversation are content words, words like "school," "family," "live," "friends" - words that conjure a specific image and relay more of the substance of what is being discussed.
Lara Cowell

Ability to learn new words based on efficient communication between brain areas that co... - 1 views

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    Researchers from King's College London Institute of Psychiatry, in collaboration with Bellvitge Biomedical Research Institute (IDIBELL) and the University of Barcelona, mapped the neural pathways involved in word learning among humans. They found that the arcuate fasciculus, a collection of nerve fibres connecting auditory regions at the temporal lobe with the motor area located at the frontal lobe in the left hemisphere of the brain, allows the 'sound' of a word to be connected to the regions responsible for its articulation. Differences in the development of these auditory-motor connections may explain differences in people's ability to learn words. Researchers used diffusion tensor imaging to image the structure of the brain before a word learning task and functional MRI, to detect the regions in the brain that were most active during the task. They found a strong relationship between the ability to remember words and the structure of arcuate fasciculus, which connects two brain areas: the territory of Wernicke, related to auditory language decoding, and Broca's area, which coordinates the movements associated with speech and the language processing. In participants able to learn words more successfully their arcuate fasciculus was more myelinated i.e. the nervous tissue facilitated faster conduction of the electrical signal. In addition the activity between the two regions was more co-ordinated in these participants. Dr Catani concludes, "Now we understand that this is how we learn new words, our concern is that children will have less vocabulary as much of their interaction is via screen, text and email rather than using their external prosthetic memory. This research reinforces the need for us to maintain the oral tradition of talking to our children."
baileyakimseu18

Words Have Power - 0 views

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    Words have the ability to change our perspectives on people, opinions and other aspects. Words have taken over the world through crucial conversations, newspapers and news articles. This article basically explains how words frame our minds and how important it is to use your words positively rather than for a negative use.
Lara Cowell

How Sound Symbolism Is Processed in the Brain: A Study on Japanese Mimetic Words - 0 views

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    Sound symbolism is the systematic and non-arbitrary link between word and meaning. Although a number of behavioral studies demonstrate that both children and adults are universally sensitive to sound symbolism in mimetic words, the neural mechanisms underlying this phenomenon have not yet been extensively investigated. The present study used functional magnetic resonance imaging to investigate how Japanese mimetic words are processed in the brain. In Experiment 1, we compared processing for motion mimetic words with that for non-sound symbolic motion verbs and adverbs. Mimetic words uniquely activated the right posterior superior temporal sulcus (STS). In Experiment 2, we further examined the generalizability of the findings from Experiment 1 by testing another domain: shape mimetics. Our results show that the right posterior STS was active when subjects processed both motion and shape mimetic words, thus suggesting that this area may be the primary structure for processing sound symbolism. Increased activity in the right posterior STS may also reflect how sound symbolic words function as both linguistic and non-linguistic iconic symbols.
Quinn Kilrain

Chinese-English bilinguals are 'automatic' translators - 4 views

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    New research into how the bilingual brain processes two very different languages has revealed that bilinguals' native language directly influences their comprehension of their second language. The innovative study by researchers in The University of Nottingham's School of Psychology set out to explore whether Chinese-English bilinguals translate English words automatically into Chinese without being aware of this process. Although everything in the test was in English, in some cases, the two words actually had a connection -- but only if you know how they're written in Chinese. So, for example, the first word might be 'thing' which is written 东西 in Chinese, and the second might be 'west' which is written 西 in Chinese. The character for 'west' appears in the word 'thing' but these two words are totally unrelated in English. When two words shared characters in Chinese, participants processed the second word faster -- even though they had no conscious knowledge of having seen the first word in the pair. Even though these students are fluent in English, their brains still automatically translate what they see into Chinese. This suggests that knowledge of a first language automatically influences the processing of a second language, even when they are very different, unrelated languages.
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    New research into how the bilingual brain processes two very different languages has revealed that bilinguals' native language directly influences their comprehension of their second language. The innovative study by researchers in The University of Nottingham's School of Psychology set out to explore whether Chinese-English bilinguals translate English words automatically into Chinese without being aware of this process.
Ryan Catalani

20 Awesomely Untranslatable Words from Around the World - 1 views

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    My favorite: "mamihlapinatapei," meaning "the wordless, yet meaningful look shared by two people who both desire to initiate something but are both reluctant to start." Note (via Language Log) that by "untranslatable," the author really means that there's no one English word which corresponds exactly with the foreign word. Clearly, the words are translatable, just as English phrases.
Ryan Catalani

Futurity.org - How babies (really) learn first words - 8 views

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    "The current, long-standing theory suggests that children learn their first words through a series of associations; they associate words they hear with multiple possible referents in their immediate environment....A small set of psychologists and linguists, including members of the Penn team, have long argued that the sheer number of statistical comparisons necessary to learn words this way is simply beyond the capabilities of human memory.... rich interactions with children-and patience-are more important than abstract picture books and drilling."
Ryan Catalani

Futurity.org - To read words, brain detects motion - 1 views

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    "An area of the brain called the Visual Word Form Area, or VWFA, is activated whenever it sees something that looks like a word-and is so adept at packaging visual input for the brain's language centers that activation happens within a few tens of milliseconds. ... Instead of being "luminance-defined," words can be "motion-defined," distinguishable from their background not by color or contrast, but by their apparent direction of movement. Against a field of dots moving one way, words made up of dots moving in the other direction will "pop out" to most viewers, even if the word and background dots are the same shade."
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    Example of the motion-defined words used in the study: http://news.stanford.edu/news/2011/september/videos/973.html
Ryan Catalani

Words of the World by The University of Nottingham - 2 views

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    "From Nazi to Chocolate, words play a vital role in our lives. And each word has its own story. But where do they come from? What do they mean? How do they change? Some of these questions will be answered by "Words of the World" - a series of short videos presented by experts from the University of Nottingham's School of Modern Languages and Cultures."
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