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Lisa Stewart

Adorable Prom Invitation Gets High Schooler Banned From Prom - TIME NewsFeed - 3 views

  • James Tate, a senior at Shelton High School in Connecticut, worked through the night posting 12-inch letters on his school building to grandly ask his friend to prom. She said yes. But his school said no, suspending him for bad behavior.
Lara Cowell

The Center for Advanced Research on Language Acquisition (CARLA): Pragmatics and Speech... - 1 views

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    An important area of the field of second/foreign language teaching and learning is pragmatics -- the appropriate use of language in conducting speech acts such as apologizing, requesting, complimenting, refusing, thanking. Meaning is not just encoded in word semantics alone, but is affected by the situation, the speaker and the listener.A speech act is, according to linguist Kent Bach, "the performance of several acts at once, distinguished by different aspects of the speaker's intention: there is the act of saying something, what one does in saying it, such as requesting or promising, and how one is trying to affect one's audience". Speech acts can be broken down into 3 levels: 1. locutionary: saying something 2. illocutionary: the speaker's intent in performing the act. For example, if the locutionary act in an interaction is the question "Is there any salt?" the implied illocutionary request is "Can someone pass the salt to me?"; 3. In some instances, there's a third perlocutionary level: the act's effect on the feelings, thoughts or actions of either the speaker or the listener, e.g., inspiring, persuading or deterring. The Center for Advanced Research on Language Acquisition (CARLA) at University of Minnesota provides a collection of descriptions of speech acts, as revealed through empirical research. The material is designed to help language teachers and advanced learners to be more aware of the sociocultural use of the language they are teaching or learning. These speech acts include: Apologies Complaints Compliments/Responses Greetings Invitations Refusals Requests Thanks
jeffchan17

Hotels for Book Lovers - 0 views

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    "IT IS A SPECTATOR SPORT to look at someone else's books, if not an act of voyeurism or armchair psychology," wrote Henry Petroski in " The Book on the Bookshelf." Yet when the books don't belong to an individual, but rather to a hotel or a bar, it is not armchair psychology - it is an invitation to a chance encounter.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Ryan Catalani

Font Size May Not Aid Learning, but Its Style Can, Researchers Find - NYTimes.com - 10 views

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    "The reason that the unusual fonts are effective is that it causes us to think more deeply about the material," a co-author of the study, Daniel M. Oppenheimer, a psychologist at Princeton, wrote in an e-mail. "But we are capable of thinking deeply without being subjected to unusual fonts. Think of it this way, you can't skim material in a hard to read font, so putting text in a hard-to-read font will force you to read more carefully."
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    I wonder how this might relate to second language learning. When one doesn't know the words, even if the font is markedly legible, reading is slower and more difficult. One would expect comprehension and retention to be better, but I doubt that is the case. Interesting article. Must be why wedding invitations get put into Olde English or ornate script typefaces -- so that folks will read the names more carefully.
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    Ha!
Lara Cowell

How to get kids to read independently - 0 views

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    The Scholastic Kids & Family Reading ReportTM: Fifth Edition is out and offers a snapshot of where young people are when it comes to reading independently. Here are the take-aways from the study: 1. Provide access to books 2. Invite choice. 3. Buid time to read and share. 4. Guide and support.
Lara Cowell

There's a linguistic reason why using a period in a text message makes you sound like a... - 1 views

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    Because text messaging is a conversation that involves a lot of back-and-forth, people add fillers as a way to mimic spoken language. We see this with the increased use of ellipses, which can invite the recipient to continue the conversation. The period is the opposite of that - a definitive stop that signals, as linguistics professor Mark Liberman has explained, "This is final, this is the end of the discussion." For some, this can appear angry or standoffish--but why? The use of the period is an example of what linguist John Gumperz termed situational code-switching: when we change how we talk depending on where we are, who we're talking to or how we're communicating. Using a period in a text message is perceived as overly formal, making the writer come across as insincere or awkward, just like using formal spoken language in a casual setting, like a bar.
Lara Cowell

Framing Political Messages with Grammar and Metaphor: How something is said may be as i... - 4 views

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    Both metaphor and grammar influence how people think about political candidates and elections. voters' attitudes can be influenced by a number of factors, including which information the media chooses to emphasize and how it is slanted. Framing, how a message is worded to encourage particular interpretations and inferences, can influence the perception of political candidates. Negative framing is often used to make opposing candidates seem weak, immoral and incompetent. It is persuasive because it captures attention and creates anxiety about future consequences. Grammar, though seemingly innocuous, also encodes meaning and is linked to mental experience and physical interactions with the world. Information framed with past progressive caused people to reflect more on the action details in a given time period than did information framed with simple past. Using grammatical aspect to frame campaign information, positive or negative, appears to be an effective tool for influencing how people perceive candidates' past actions. It may also be tweaked to invite inferences about what candidates will do in the future because it influences inferences about how events transpire.
Lara Cowell

How to Give Compassionate Feedback While Still Being Constructive - 0 views

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    The takeaway suggestions: 1.Give one piece of constructive feedback and let it stand on its own. Don't undermine your message by padding it with irrelevant positive statements. This might be uncomfortable at first, but research shows that people are hungry for constructive feedback. 2. Before your next one-on-one, pause to reflect before giving feedback. If you're stressed or rushed, you're more likely to deliver feedback without compassion or empathy - even if that's unintentional. 3.When you notice a problem, find a way to surface it immediately. Don't just hope a problem will go away, or assume someone else will fix it. When you speak up with compassionate directness, everyone benefits. 4. In your next meeting or one-on-one, consider another person's perspective. It can be as simple as pausing before a meeting to ask yourself, "Where is this person coming from?" By zooming out, you'll be better able to see others' motivations and understand their priorities. 5. When you receive constructive feedback, write it down and come back to it later. This will allow you to move beyond the emotion of the moment and consider more dispassionately whether it holds truth for you. 6.Turn a digital exchange into an in-person conversation. A lot of nuances of human communication are lost in digital interaction. When you get to know your co-workers as people instead of just names in your inbox, you'll build trust and camaraderie. 7. Once a day, have a conversation where you mostly listen. Don't underestimate the power of your silence. Instead of giving your opinion or changing the subject, invite the other person to go deeper.
Lara Cowell

Four Ways to Be More Effective in Meetings - 0 views

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    Useful strategies to get the most out of meetings: 1. Learn the art of the pre-meeting: Get the agenda well in advance. Relentless preparation and studying the agenda will help you plot the moments for your contributions. Think of some specific ways you hope to add value or your point of view ahead of time. Before the meeting, build support for your ideas in casual chats. The direction of a meeting, including who will be contributing, is often decided in the first few minutes: participate early. 2. Be actively engaged; speak up. By not doing so, you're withholding something valuable from the team. Silence is not an act of generosity when you have a great idea. 3. Embrace the uncomfortable; speak truth to power; don't be afraid to dissent. The benefits often far outweigh the risks, even if your workplace has not embraced dissent as a necessary tool for improvement. If something does not feel right to you, odds are it is not just you. 4. Be selective re: what meetings you attend. Acknowledge the invitation and express your appreciation, then politely explain that you are unclear about how your presence will add anything and suggest that you skip it. Frame your absence as an opportunity for others to add more to the meeting.
Lara Cowell

WPM Invitational | Word Play Masters - 0 views

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    A neologism is a newly-coined word. The website Word Play Masters keeps an archive of humorous neologisms: words created by changing a real word by one letter, in order to give new, witty meanings to existing words. Some examples: 1.Sarchasm : The gulf between the author of sarcastic wit and the person who doesn't get it. 2. Beelzebug (n.) : Satan in the form of a mosquito, that gets into your bedroom at three in the morning and cannot be cast out. 3. Coptimism The irrational hope that the police car behind you is pulling over someone else FYI: This contest is often (incorrectly) attributed to either the Washington Post or Mensa International, but is actually an Internet phenomenon. You can view the present year's winners, and listing of winners dating back to 2010
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